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The concept that "the grass is always greener on the other side" has existed since ancient times. It originates from Ovid, a Roman poet from the first century BC, who said, "The harvest is always more fruitful in another man's field." It's a sentiment that appears to resonate strongly in today's real estate industry.Â
Many broker-owners and decision-makers contemplate changing their tech stacks, drawn by the promise of saving money. However, this pursuit can be deceptive, leading to the loss of valuable tools and resources already working well. This trend reflects a broader issue in the industry: a readiness to chase new opportunities without fully valuing what's already in hand.
The Lure of the New
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