Posts made by author 'Harley Wolfarth'
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- 2026 | 29 Posts
- 2025 | 96 Posts
- 2024 | 114 Posts
- 2023 | 143 Posts
- 2022 | 188 Posts
- 2021 | 204 Posts
- 2020 | 190 Posts
- 2019 | 118 Posts
- 2018 | 122 Posts
- 2017 | 164 Posts
- 2016 | 95 Posts
- 2015 | 68 Posts
24
The Best Interface Is Invisible
When designing a good interface, the trick is not to get too hung up on the interface itself. When you think about designing an interface, you specifically think about the settings it needs to change and the functions it needs to perform. In the end, you find yourself with something very functional but not particularly useful. The best interfaces are as close to invisible as possible. This allows the user to focus on what they need to do instead of how they need to interact with the interface to do it. Â
12
You Don't Know What You Don't Know
This time around, instead of offering some advice or action items related to running a real estate business (I'm hardly an expert in that regard, anyway), I wanted to explore some of what goes into developing new functionality in the DeltaNET®. Specifically, we run into hurdles when designing the functionality before any technical ones even come into play. Â
We love to build out new functionality based on customer feedback and requests. After all...
6
Be More Than Your Listings: How to Keep Marketing When Inventory is Low
In the past few months, you've probably noticed that listing inventory has been extremely low, at least in most of the country. As if it wasn't enough that current homeowners are less apt to sell during these uncertain times, labor shortages and supply chain issues have slowed new home builders down. When you're used to most of your real estate marketing being centered around new listings, it can be tough to keep the leads coming in with limited listings on the market.
But fear not, because I've laid out some tools you can use to keep marketing your brand so that when people are looking to sell again or for those that are still looking to buy now, you're the first name that comes to mind.
Use Ad Wizard to Post to Social Media
Even when you don't have any active listings, you can stil...
4
The Route to Good Lead Routing
Lead routing is important. Let's face it: Getting lead opportunities to the right person to handle them is the best way to provide that customer with the kind of service you want to be known for. Not only are you going to get more closings from happier customers, but it's a great way to entice more agents to join your brokerage, and to keep the ones you have. Quality leads come from meeting an expectation of excellent service. Excellent service comes, in part, from getting the customer a prompt response from someone well equipped to help them. Unfortunately, when it comes to lead routing (and most things in life, really) there's no single solution here that is just "the way." There are too many factors to take into account from one brokerage to the next. Your market, agents, and business model all come into play, so I can't tell you exactly what's "best" for...
6
Everyone Likes Easy
I can't speak for everyone, but I can tell you that, at Delta Media Group®, we learned a lot this year. We learned that deer will go out of their way to climb onto an expressway and jump in front of your car even in broad daylight (maybe only I learned that). We learned that working remotely really does work, but it's not for everyone. We learned that when big hedge funds are involved, the stock market looks a lot like a casino. Lastly, and most importantly, as far as this article is concerned, we learned that simplicity is one of the most important elements when it comes to making something that people want to use.
I don't mean to make things simple at the cos...
