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April
24

Automated email marketing is one of the best ways to connect with prospects and customers. While it is simple and saves you tons of time, automated email marketing isn't a one-size-fits-all approach. Considering your contacts likely fall into various age groups, income levels, and stages of homeownership, they will not all be seeking the same information from you or resonate with the same messages. To ensure you are sending the right message to the right customers, you must segment your audience into groups inside your CRM.

Segment Your Subscribers for Better Results

By segmenting your audience, you can create targeted campaigns that resonate with each group, leading to higher open rates, click-through rates, and conversio...

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April
11

Headquartered in Jacksonville but serving buyers and sellers from Central Florida to Southern Georgia, Watson Realty Corp. relies on the latest technology to keep the business running. The brokerage has been a Delta Media Group® partner for over three years and is also a member of The Realty Alliance. Delta manages their brokerage and property management websites. Spread among 46 offices, Watson Realty Corp. has over 1,100 agents and is constantly growing. In 2023, Watson Realty Corp. transitioned its agents from the DeltaNET® 6 CRM to DeltaNET® 7. The platform is referred to as ProLink+ internally.

The cultivation of years of hard work by Delta Media Group's development team, DeltaNET 7 was designed to be the most au...

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April
1

There's no doubt that social media is an incredibly valuable marketing and relationship-building tool for real estate agents. However, mastering social can feel like a tall mountain to climb especially if you're new to social media. There are so many social platforms, each with its own audience, norms, and content focus. So how do you choose the right social platforms, and how do you master them?

Fortunately, there are reliable steps that you can take to bring your social presence to the next level, along with innovative tools that can make managing key aspects of your social presence so much easier. Today, we're going to take a closer look at some tips to help you master social media, as well as key tech you can integrate to simplify the process and save tons of time.

Become The Social Media Expert You've Always Wanted To Be...

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March
20

With the rise of artificial intelligence, real estate technology has truly never been more important than it is now. Using the right technology, you can help more people, faster, and without having to compromise on the quality of either your communication or your customer experience.

A few years back, real estate agents were wondering whether AI or other technologies could replace them. We can see that will never be the case — the pandemic era proved it. Attempts to "replace" real estate professionals have consistently failed, while proptech has proven itself again and again as a powerful tool for agents to use.

What Are the Biggest Benefits of Real Estate Technology?

Real estate technology confers countless benefits to any practice. Here are the most valua...

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February
23

There are many factors that drive the real estate industry forward, but few can match the impact that technology has on clients and agents alike. Proptech (short for property technology) is an umbrella term that covers so much of the tech involved in real estate, from construction technologies to real estate fintech. Most important for our purposes, however, is the technology that serves brokerages, agencies, and real estate professionals.

The goal of proptech is to enhance both efficiency and effectiveness. Get more work done, more quickly, without compromising on quality, all while providing the best service possible to your clients. Sounds great, right? So let's take a deep dive into proptech, and all that it can do for you.

Everything You Need To Know About Proptech

First, let's expand a bit on the...

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