Posts with tag 'Email Marketing'
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22
The Most Common Misconceptions About Real Estate Tech
Real estate technology is becoming more advanced with every passing day. Capabilities that were once restricted to only the top agencies and brokerages are now available to smaller teams and independent players. As the landscape changes, though, there's plenty of misinformation out there.
Whenever a new industry develops, there are bound to be many different takes on it. And although real estate as we know it is hundreds of years old, real estate technology itself is very new. Established real estate professionals of today didn't grow up with many of the technologies becoming common now.
Artificial intelligence and machine learning, to name just two examples, have certainly stoked the public imagination. But in the midst of all that, there are real questions about their practical impact.
R...
15
Is Your Marketing Annoying Your Clients? Here's How To Tell
Getting used to presenting yourself as an expert is one of the first challenges any real estate agent faces. Self-promotion is something often looked down upon. Confidence might take a while to build, and you need to effectively project that confidence even before you have a track record of results.
Naturally, it gets easier and easier with experience. But nobody wants to feel like they're annoying their contacts and customers. The fear of being annoying can stop you from speaking up early in your career. And even once you're rolling along, it can still be a concern. That's especially true with digital marketing.
Good digital marketing should seem like a personal message from you to the recipient. But we all know the truth: You could be speaking to ten, a hundred, or a thousand people. Of...
11
These Are the 5 Must-Have Marketing Tools for Growing Your Business in 2023 [Webinar Recording]
As the market continues to struggle, interest rates remain high, and we enter the industry's "slow" season, many brokerages will choose to wait out the tough times and pull back on marketing efforts to cut costs. But the best way to overcome these obstacles is by doubling down on online marketing—not cutting the exact thing needed most. Now is the perfect time for agents to learn how to use the latest automated online marketing tools in DeltaNET®.
Delta Media Group's® VP of Sales, Franklin Stoffer, hosted a special Online Marketing Webinar, joined by Winston Widdes, a Paid Advertising Strategist with Delta. This webinar covers essential online marketing tools available in DeltaNET, including:
- My Customer for Life (MCFL)
- Social Connector
- AD Wizard
- Market Watch Reports
- Smart Drip Email Campaigns
To learn more about Delta's marketing tools and how they can help you grow your business in 2023, contact sales@deltagroup.com.
28
Technology Can Scale With You - Here's How
Over the last few years, artificial intelligence and machine learning have transformed the way real estate agents do business. AI-driven applications have the potential to uncover patterns hidden within millions of data points, helping teams make the right moves at the right time.
Although the idea of real estate technology as a high performing center of excellence for your whole business is exciting, it can also be intimidating. Agents often wonder if adopting this technology means completely transforming the workflows with which they are already familiar.
Luckily, this isn't the case.
Just like your team, your marketing, and many other elements of your business, your technology can scale with you. Rather than taking a quantum leap forward that changes everything ab...
20
At Your Limit? Here's How You Can Expand Your Capacity
It seems like there's always more to do, but never any more hours in a day.
Real estate agents are no strangers to this phenomenon. Managing hundreds of relationships and what could add up to dozens of fast-moving transactions at any given time, there's always something more to get done, even at the end of the most productive day.
Although you'll never have the power to slow down time, you can still get more done in a day. And it starts with this realization: We don't all have the same 24 hours. In fact, we don't even have 18 hours, when you consider that we all have to sleep sometime.
An established leader with a team to delegate to has a very different 16 hours in the day than an agent embarking on building a solo practice. Unfortunately, independent real...