Real estate is ultimately a local business. You sell homes in a specific geographic area, even if your clients come from all over the map. And those clients will use search engines to find the best properties and real estate agencies in your area. So for real estate agents, few marketing tools make a bigger difference than local search engine optimization (SEO). Ahead, we'll take a closer look at what local real estate SEO is, how it works, and why it's an especially good fit for real estate marketing.
Local SEO – like any type of SEO – is designed to improve your visibility in search results, and a first-page search ranking is key to finding new clients online. Landing at the top of the first page is even better. The challenge is that other real estate businesses in your area want that prime search position as well, so reaching the top requires effort, and a plan.
Local real estate SEO leverages the knowledge of how real estate shoppers use search engines to anticipate the client's needs, optimize your website for the most popular search terms, and bring new business to your digital door.
Understanding the terms that people use to search for real estate is the first step to local SEO success. The general terms, like "homes in..." or "best places to live in..." are pretty consistent, but local SEO also requires an understanding of your city. What are the most popular neighborhoods and streets? Do any neighborhoods have nicknames or abbreviations that don't show up on a normal map? If you don't have immediate answers to these questions, your analytics will help you perfect your keywords over time.
Get started with local SEO today, and learn just how much a strong search ranking can benefit your real estate agency – and your bottom line. Contact Delta Media Group for expert local SEO, and build your real estate business with the best in digital marketing.