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October
18
18
Online Marketing Tactics for New Agents
Congratulations, you've become a real estate agent! Getting your foot in the door is a huge first step, but now it's time to start earning clients, building relationships, and selling homes. Your friends, family, and community connections are a great place to start, but ultimately you'll want to start branching out as soon as possible. Online marketing is the best strategy for attracting new business, because it's easy to customize your marketing by location, audience, and even the personality you project to potential clients.
Getting started with online marketing for the real estate industry can be almost as intimidating as passing your licensing test! So, the team at Delta Media Group hasput together some tips to help you hit the ground running with online marketing.
Online Marketing 101: Tips to Build an Effective Online Presence for Your Real Estate Business
- Learn about Local SEO – SEO stands for search engine optimization, which improves your all-important ranking in Google's search results. Local SEO is a critical tool for real estate agents, because it allows you to tailor your marketing, content, and website to the places where you do business. You don't necessarily need to know the technical details of local SEO, but it's important that your marketing team has a deep understanding of local SEO tactics.
- Make It Mobile – We're quickly reaching the point where people are more likely to use their phone, tablet, or other mobile device for browsing, rather than a traditional desktop computer. So it's important that your website looks great on screens of all sizes. Responsive design allows your site to scale to fit any screen, while mobile-first design prioritizes mobile browsing, while still providing options for desktop browsing.
- Attractive Images – Real estate marketing is very visual, because clients love to picture what their life would be like in the homes that catch their eye. Your listings should have clean, professional-looking photos (which you can take yourself, with some practice). Consider selecting a few of your most appealing photos to adorn your social media profiles, and key pages on your website.
- Request Reviews – Web-savvy clients will check reviews of real estate agents in your area, and a long record of positive reviews will be a major help in earning new clients. Most clients will be happy to leave a review after a job well done, but it's not something they'll think of automatically, so don't be afraid to ask after a client praises your work. We even have a real estate ratings system that goes along with our platform!
- Have Some Fun – Social media is an excellent marketing tool for real estate agents, but a bland, boring social page will simply fade into the background. Showing off some personality through social media engagement is a great idea, as long as you keep it professional.
- Create Compelling Content – Online marketing for real estate agents allows you to show off your expertise 24/7, through blog posts, social media content, and your real estate website. The best real estate content typically incorporates local knowledge from the places where you do business. Talk about the best neighborhoods, school systems, community events, and even other local businesses. In addition to showcasing your expertise, content marketing is excellent for SEO.
Online marketing is tremendously valuable for new real estate agents, but getting started is no small task. Contact the team at Delta Media Group for everything you need to make your business shine with real estate online marketing!
