Delta Media Group's Blog
RSS Feed
Subscribe and receive email notifications of new blog posts.
RSS Feed
- 2026 | 42 Posts
- 2025 | 96 Posts
- 2024 | 114 Posts
- 2023 | 143 Posts
- 2022 | 188 Posts
- 2021 | 204 Posts
- 2020 | 190 Posts
- 2019 | 118 Posts
- 2018 | 122 Posts
- 2017 | 164 Posts
- 2016 | 95 Posts
- 2015 | 68 Posts
Automation | 30 Posts
AVM | 6 Posts
Blogging | 11 Posts
Branding | 23 Posts
Client Interview | 2 Posts
Conference and Expos | 10 Posts
Content Marketing | 20 Posts
Conversion Rate | 1 Posts
Coronavirus | 5 Posts
CRM | 26 Posts
Customer Testimonials | 11 Posts
Delta Media Group | 25 Posts
Delta Services | 2 Posts
Delta Tech Talk | 2 Posts
DeltaNet | 31 Posts
DeltaNet 5 | 8 Posts
DeltaNET 6 | 14 Posts
Education | 1 Posts
Email Marketing | 24 Posts
Employee Spotlight | 14 Posts
Facebook Advertising | 7 Posts
Facebook Connector | 1 Posts
Fusion | 1 Posts
Google | 1 Posts
Google Analytics | 2 Posts
Holiday | 5 Posts
Industry Thoughts | 37 Posts
Lead Generation | 45 Posts
Leading RE Clients | 1 Posts
Link Building | 1 Posts
Local SEO | 8 Posts
Marketing | 14 Posts
Mobile First Web Design | 4 Posts
Mobile Responsive Websites | 7 Posts
New Feature Releases | 4 Posts
New Site Announcement | 38 Posts
News | 5 Posts
Online Marketing | 24 Posts
Open House Connector | 7 Posts
Pipeline Manager | 2 Posts
PPC | 6 Posts
Press Release | 1 Posts
Press Releases | 4 Posts
Properties in Motion | 4 Posts
Real Estate Agents | 31 Posts
Real Estate Automation | 4 Posts
Real Estate Marketing | 76 Posts
Real Estate Marketing & Tech Magazine | 269 Posts
Real Estate Tech Training | 6 Posts
Real Estate Technology | 91 Posts
Real Estate Web Design | 5 Posts
Real Estate Websites | 17 Posts
Recruit and Retain Agents | 12 Posts
Reputation Management | 1 Posts
RESO | 2 Posts
SEO | 40 Posts
SEO Platform Feature Release | 15 Posts
SMS Texting | 7 Posts
Social Media Marketing | 62 Posts
System Update | 41 Posts
Tech Tuesday | 287 Posts
Training, Tools & Tactics | 5 Posts
Unlocking YOUR Potential | 16 Posts
Video Demos | 1 Posts
Video Marketing | 12 Posts
Virtual Open Houses & Showings | 6 Posts
Web Design | 4 Posts
Webinar | 22 Posts
Website Design | 15 Posts
Website Security | 2 Posts
March
28
28
A Guide to Real Estate Marketing
Effective online marketing for real estate requires balance, authenticity and attention to detail. The pressure to keep up with the competition is real, but so are the many powerful marketing tools at your disposal. Finding the right marketing mix for your real estate brand starts with understanding the essential tools and tactics, then adapting them to fit the image of your brand. Our team at Delta Media Group is here to help you get started with a field guide to the essentials of modern real estate marketing.
Real Estate Marketing 101: A Guide to the Marketing Essentials Agents Can't Live Without
- Attractive Website Design – Your website is the heart of your online marketing and it deserves your full attention. This is where potential clients will find your listings, but your website is about much more than just listings. You can introduce your team, start a blog, create video content, integrate your social media presence and so much more.
- Search Engine Optimization – SEO is an absolute must-have for any brand that wants to make its mark online—especially in competitive industries like real estate. Launching a new website or redesigning your old one are both great opportunities to update your SEO, but there's never a bad time to make sure that your customers can find you.
- Mobile-Friendly Content – When buying or selling a home, clients tend to be very locked in to the real estate world. They want to be able to access your website and content whenever they get a free moment and providing a mobile-friendly website allows them to do just that. You can choose a responsive website that scales to fit different screen sizes or a mobile-first design that prioritizes the mobile experience.
- Authentic Messaging – Real estate clients are a savvy bunch and tend to do their research. They are most interested in finding out why your real estate business is unique, and won't be swayed if you describe your brand with the same vague, general language that they will find on countless other real estate websites. Be authentic, and always look to tie in local topics of interest.
- Social Media – Real estate is a very social industry and agents find all sorts of creative ways to engage through social media. In addition to the big names like Facebook and Twitter, take the time to explore smaller social sites with passionate niche audiences. Pinterest is an excellent social site for real estate agents, yet it's an easy one to miss if you only focus on the bigger names.
- Measured Persistence – There is a fine line between being persistent and being annoying. The best agents learn how to walk it by finding good excuses to stay in touch and relying on past clients to generate referrals. A referral is a great way to establish trust and provides a built-in reason to follow up.
- Use Your Phone – Your smartphone is one of the best marketing tools in your arsenal, so put it to good use! Look for good photo ops around town, and post to your social pages when you are at a community event. Your phone also keeps you connected to the social conversations, so you never have to miss a moment—or a potential lead.
Putting the real estate marketing essentials in place is the perfect way to get started, and there are countless ways to customize your marketing as you work to grow your brand. Contact our team at Delta Media Group to learn more about real estate marketing, and develop the right marketing plan that fits your unique brand.
