Video Transcription

Hello and welcome to another edition of Delta Media Group's Tech Tuesday. Today I am going to go over something that we have gone over in some capacity, I'm not going to say several times before, but we've done a few videos on this. But I'm going to go into it again because we've made updates, because that's kind of our thing around here, we just make updates, right? Updates that make your life easier. That's the idea.

So without further ado, let's go into the Delta lab. Now, what I am going to go over is custom contact form pages. So here we are on the welcome page. Now, if I'm going to make a custom page, I'll go down to website, and pages. There we go. Now here I'm going to create a new page because we're going to do a custom page, so new page, it's going to take you under advisement. There we go. You can see the tab we have selected her by default is already the custom tab. You may have noticed that the DeltaNet's very fancy today, by the way. [inaudible 00:01:21] fancy? Looks nice. This one's ... it's not technically live yet, but this DeltaNet will be coming soon to a back end near you.

It's pretty cool. You're getting a look behind the curtain today. Here we are on custom page, and in this case I am looking to make a page with a contact form. I'm going to go down here, you see we have an option to make the page viewable to only registered users if we want, but it doesn't make a lot of sense for a contact form page, so I'm going to say, add a contact form to webpage contact section. I can then decide which side of the page I want it to appear on. Right or left, so we'll go ahead and leave it round right, why not? I can choose the contact form type next. This is where the change comes in. You've always been able to choose your type of contact form, which just basically controls some defaults on the form, but now the specific contact form types will be associated with their own kinds of auto-responders.

You see we have general, general with address, selling information, buying information, and real estate career. General and general with address are basically the same thing, only general with address has more fields on it. Go ahead and select that one, see what it looks like. We give it a aptly named contact form title with some contents. I can't type, some contents. There we go. We'll leave our check boxes on the form so you can see what those look like, but know that there's a check box here that you can use to remove those. We'll leave the page type on standard for now, but you can also turn these into squeeze pages, which is cool. Either a branded or an unbranded squeeze page is what I'm going to call it. Basically a standard page with no navigation would be like a branded squeeze page.

It shows you whole page template, but there's no navigation so they can't get off of this page without filling out your form. Squeeze page takes the template away completely, so the only thing that a customer will see when they get to this page is just your content as you've entered it down here, and your contact form. We going to go to the standard page, I'll go down here and I'll say, this is some content, and we'll go ahead and put a picture in here. Why not? See if I have any pictures. I do. Let's go with this one. It's a picture of the circuit board of a game controller, if you're curious.

There we go. We've put our content together, and a good idea for content would be for a page like this, this could be even a contest page. See if you put a bunch of information and banners about your contest here, and then your contact form would be a sign-up form for the contest. That is one thing you could do with these. Now as we scroll down, we're going to have it show under our primary domain, so whatever domain name you have selected as your primary is the one that this page will use. If you have multiples, you could select those here. Let's say you had a domain that you wanted to specifically have related to buying and a different one specifically related to selling. You could make this a selling page, with a bunch of information about geared toward sellers. Label your form as a seller's form and use the fork type seller form. Use your seller domain when you select it here.

Keep going down the page, you could add some data to the end of the page, but this is not something that'll fit a lot for a contact form page, but if you have sold listings that are new to the system, you can have them tacked on to the end of the page. There's an atlas home finder that's a remnant of the old system. Moving on, your link title, if you want to put a link to this page in your navigation, whenever you type in form page. Here's what that link will be that people will click on to get to get to this page. We'll add it to the navigation venue at the bottom links. Why not do both? Page title is going to appear at the top of the browser and also it's picked up by search engines. It's a good idea to make the page title something very brief that describes what your page is.

It's also not a terrible idea to have your name, brokerage name, and even the area in there depending on what the page is for. If this was like a contest page for example, you'd want to put my name, contest page, and put the name of the contest in there. So that when somebody brings up this page, if they're searching for it and it pops up on Google in the search results, that's going to be what they click on to get to the page. Meta description is similar but it can be much longer and it's designed to be a descriptor of the page. We have some videos to go over meta descriptions, and there's a lot of resources online to give you good ideas there.

Basically, it is a 165 character description of the page. Don't try to shove a bunch of keywords in there, just write something understandable in there and the rest will usually take care of itself. My fancy form page. Meta keywords are just for keywords, separated by commas, but search engines don't really use it any more, so it doesn't hurt to enter them, but it probably doesn't really help either. Form page. Now we can give the page a URL, we can put it on custom URL here, so I'll say, my form page. But you would make this something like forward slash followed by the name of the contest. The way this works is it's going to be whatever domain you have selected up here, followed by whatever you have here. So you need to have that forward slash and then whatever you want the URL or the specific path to this page to be.

Lastly, we hit submit, and now that our page has reloaded, it should show up down here. I see the last thing here is my form page. I'll go ahead and embed that under my contact me in the dropdown and save it. What that's going to do is put it in a dropdown menu under contact me. But you can drag it anywhere you want, and that's where it'll appear in your navigation. All right. Let's take a look at our page, see what we've got. Contact me, you'll see under that we have a link to my form page, and if I scroll down here, you can't see it because of the way the colors are set up here, but there's my form page. The fact that I selected it to show up as a bottom link, is why it shows up down here. And the fact that I selected it to show up in the navigation menu and put it where I wanted it, is why it show up up here at the top. We'll click on it, see what we've got.

There we go. Here's my page content on the left, and then here is my contact form, along with the address information. If I select just general contact form without address, this address, city, state, zip code, all that stuff will be cleared out. If I check the box to remove the check boxes, as odd as that sounds, all of these check boxes under services and interests will be removed. Contact form title, that is this title, shows up here at the top. The comments show up as default comments here. The nice thing about this is you can put in some default comments and the customers generally won't delete the comments that are already there. They may add to them, but they usually won't delete what's there. Gives you a good idea of what contact form they came from that way. By default, they also include the recapture box here, just to prevent spammers from using this.

Let's go back into the DeltaNet. All right, as we've seen, we have general and general with address. Like I said, general just gets rid of those address sections, and then hide check box option, gets rid of those check boxes, but the real interesting ones here, is we also have selling information, buying information, and real estate career. Let's say I wanted to make this a selling information form, so I want to gear this whole page to sellers, I'm going to make this selling information, I get rid of the check boxes because that'll go into [inaudible 00:09:32] and assume that they're interested in selling, because it's a selling form on a selling page. I'll go down here and submit. It's going to take its time. Thinking about it. There we go.

We'll go back to my form page, and I'll refresh it. I picked the slow internet room today. There we go. All right, so these are the forms that are interested in what? Cut out all the rest of those fields, but left these in, so this is just someone just basically making an inquiry about selling. Here's where this gets special, and this is what we've added to the system since the last time we did one of these videos. If I go back into the DeltaNet, I can go down to preferences, email messages. And I'm going to cheat, I'm just going to do control F and I'm going to say buying. There we go. Now every time somebody fills out a contact form for the first time on your site, so they're make their very first request. This system will create a portfolio account for them. When it creates that account, it'll send them an auto-responder that we call a new portfolio auto-responder, because that's what they are. They're a new portfolio account.

What we've done is we've added a auto-responder specific to each form type. As we scroll through here, so we have new portfolio auto-responder from request. That's if somebody does a, they make a showing request, or they request information on a listing. It creates a portfolio account for them off of that other request. This is the general new portfolio auto-responder. What it'll do is if it's just a general type form, like a regular contact form, when you send general form now, it's going to use this auto-responder form to send back information. Which will send the email back to them. This is the auto-responder they'll get. If you made it a selling form, they'll get this auto-responder. That way, if you've made this form specific because you're interested in pulling in sellers on this form, instead of them getting the same auto-responder that a buyer would get, they can get their own customizable auto-responder.

As we go down here, same goes for buying form. We have a buying form. If you would have made that a buying form, then this is the auto-responder they would get. Lastly, if you had made it a career form, this is the auto-responder they'll get. That way, each of those form types can get their own completely customized auto-responder that really better engages with the customer, because the auto-responder you're sending them when they sign up, indicates to them that you know what they signed up for. It look less like an auto-responder. It looks more like you've actually seen the type of request they've made and you're acknowledged that, and that's the information that the system is sending them. That's what makes these so special. They don't ... instead of just getting, we've created a portfolio account on your website so you can sign in and save listings. Well, if somebody's interested in sell, they're not really interested in that. This way, they can get their own auto-responder, where you say, thank you for making a selling request on my website and I hope that I can help you with all of your selling needs.

It's just a matter of better engaging with the customer by gearing your responses and your contact to the kind of thing that they're interested in. To make the changes, let's say on that selling form, I would go here. I would modify this however I see fit. I'll click here, update new portfolio autoresponder, and that'll save it and then from that point on, anyone who fills out the form on my new page, will get that auto-responder. As always, thanks a lot for joining me this week. I hope that you learned a lot about creating custom pages and creating contact form pages. If there's anything else we can do, if you have any questions, concerns, comments, fell free to comment on the video or give us a call or send an email to support@deltagroup.com. We will answer any of your questions. So you want to get notifications for when these new videos come on? Feel free to like our Facebook channels, subscribe to our YouTube channels, and you'll get those notifications, you'll know every time I go live. It's pretty exciting, right? Thanks a lot for joining me, and I will see you next week.