Email Post to a Friend: Tech Tuesday: Creating Market Landing Pages

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Video Transcription

Good morning. Welcome to another edition of Tech Tuesday presented by Delta Media Group, where we know that all of the best Christmas parties take place at Nakatomi Plaza.

Today, we're going to go into market landing pages, show you how to set them up, tell you about what they are. We've gone over market landing pages in the past, but the idea is we're going through some of the features with this newer interface so that you can see what they look like in here. Between the old interface and the new one, everything's in just about the same place, but it's nice to see where it is on the new stuff. Right? That's what I'm hoping for anyway.

All right. Let's jump into the DeltaNet, talk about market landing pages.

To get there, we're going to scroll down to "websites" and click on "pages". That's going to take us to our page creation interface. You can see all the pages we already have created here in the left column. Just a couple of videos ago, we actually went over creating custom pages here, but now, we're going to create market landing pages instead.

To start off, we'll click on "new page". That opens up our interface over here on the right, and then click on "market" and this will let us create the market landing pages. Now, what these pages are are pages with some information, and some sample listings that are dedicated to a specific market. So the idea is we let you create up to 10 of these pages on the upgraded agent platform, so we suggest that you go in here and make a market landing page for every market that you do a substantial amount of business in, or that you want to do a substantial amount of business in.

What this will do is it will generate content for those specific markets on your webpage. In addition to the page that this creates, it's also going to create a bunch of subpages, depending on the market you choose, that create even more content that has to do with that market. For example, that is why we suggest you put in something like a city name for a market. Now, when it comes to the market itself, it uses our quick search, so you can use a zip code, subdivision. I think you can do school districts in here, and you can do entire counties.

The nice thing about this is, you know, you have that kind of flexibility for how you define those markets, but if you choose a slightly larger area ... Now, not a huge area, you wouldn't want to do like a whole state or anything, but if you do a slightly larger area, it's going to build subpages for areas within that one. So, we'll see how it does. This is all, you know, we're on a demo site, so it's all test and demo data, so we'll see how it comes out.

I'll go ahead and make one for Canton. I will type in a name. This link title is just what I'll click on in the navigation to get to this page, so this is actually the link itself. We'll click here on "select a market". I can define it by map area or I can put in market name. If I do map area, the system will take into account the properties within the area I highlight, but it's going to have a harder time knowing what that area is because it's doing it off of the actual location of the properties and not an area name. So we tend to find that you come up with more subpages built out when you go buy a market name. So if you're doing like a city instead of defining a specific neighborhood, but you can do it for neighborhoods like this.

If I zoom in a little bit, let's see where am I? Downtown. There we are. I used to live in this neighborhood. So we'll just make this box here. Colonial Heights sounds very fancy, doesn't it? It's not very fancy. It sounds fancy though.

So there we go. So we just do that. We build our shape out. It gives us the idea of how large that area is. We hit "next". We give it a name since it doesn't know what that market name is because we defined it by a map. We'll say Colonial Heights. Why not? Done, and there's our market landing page. Well, there's our market for our market landing page. We have defined that.

Now, to define it by an area name, we would do the same thing. Select a market, and then we'll say by market name instead, and I'll just say Canton. And we'll do Canton, Ohio. That's with no county restrictions so that's just Canton, Ohio, no matter what county it's in. Turns out all of Canton's in Stark County, so it doesn't really matter, but not all markets are the same. Canton, Ohio.

Now, we can further break this page down if we wanted to only look at specific types of properties for the data that's returned on this page. So it'll be residential by default, but if we wanted to make one of these for some other property categories or return all of them, we could do that. If I want to break the price range down, which makes a lot of sense for, like, a city market landing page because you might have a city that's got higher-end homes and lower-end homes, and if you only want this market landing page to look at the higher-end homes, then you can type in a price range here, and that's going to narrow down the properties that it takes into account to just those within the price range you defined.

I'll leave those at zero for now because, like I said, we're hoping to get some kind of subpages in here. We'll see how it goes.

For introduction text, we'll go ahead and type in here "This is an introduction to my market." The idea here is you just type some text in that defines, it's actually going to show up up at the top of the page. We'll be able to see that once we actually look at the page. But it lets you put a paragraph in here that describes the market. Keep in mind that when these pages are indexed, that information is going to get picked up as well, so it's a good idea to put something in there that is a solid human-readable description about your market.

With all the things like this that you can customize, as far as a web marketing standpoint, it's best to customize all of these things because by making yourself unique, you're not using duplicate content, so you're going to get rated higher as far as any kind of search engine ranking and stuff like that.

We'll scroll down a bit. Now we can do market information text. There we go. Same thing here. The introduction is exactly what it sounds like. These are both designed to be filled in with information about your market. They just appear in different points on the page, so you want to put content in there. Keep that in mind when you create the content there.

We'll scroll down here. Then like all the other custom pages, I can choose whether it shows up in the navigation menu or whether it shows up in the bottom links down at the bottom of the page. For good measure, I'll go ahead and pick both.

Update page. There we go. So now our page should be created. I might have to refresh, but let me see. Nope. There it is.

So if I scroll all the way down, I can see that it was added to my navigation menu here. So now I can choose where it shows up in the navigation. We'll go ahead and grab this one, and I'll drag it up here. Just as kind of a refresher, where I put this in this list is where it's going to appear in my top navigation on my website, and if I nest it, it's going to appear in a drop-down under whatever I nest it under. So in this case, we'll go ahead and nest it under property search, which is already under buyers. Maybe. There we go.

So by doing that, property search is already in a drop-down menu under buyers, so this Canton, Ohio market watch is going to be under, or not market watch, market landing page is going to be in a flyout menu under property search. Now that we've put it where we want it, we'll hit "save". You can see it's also in our bottom links. We can change the position there, but you can't make drop-downs there. We should be good.

So now, let's preview our website here, and see if things are where they should be. SO we'll scroll down to the bottom first, and you can see, my colors are a little goofy here, test sites and all, but there's a link to my page in the bottom links. And then if I go up to buyers, property search, and there it is. Canton, Ohio market. So if I click on that this is an idea what the market landing page looks like. The colors are a little goofy because of the way colors are set up on this test site. It should format itself better on your site. Well, it'll format about the same, but the colors should make more sense on your website.

As we scroll down, you can see what kind of content we have here. The main thing is you have a quick search up here at the top. Just below that, you have a number of sample properties, just a sampling of properties from the market with a link to view all properties. Up here at the top, want to go to view all properties link here, and then another one down at the bottom. We also have a call to action link up here at the top, so if someone signs up there, it will save a search for them for this market automatically, so it can send them email notifications when new listings from this market come on the market. As you go down here, we've got some information, and you can see some just kind of market trending graphs down here at the bottom.

So the pages fill out pretty well, and they're pretty useful overall. Customers tend to like them. Just gives them kind of a quick highlight of the market. The really cool thing here is under this browse Canton real estate. Depending on the market you choose, there may be some additional data for homes by area, so it can link out to these subdivision pages, and now, here's information about subdivisions in there, which are all fake subdivisions because it's all fake data here. High schools, if we have data for that. This all depends on what we have data and what we're getting data from the MLS for, but you could have all these additional pages that it builds out for this market that all can help you out as far as your web presence and your digital marketing.

So there you go. So, that's all there is to it. As always, thanks a lot for joining me this week. You now know how to create market landing pages and have seen it in the new platform, so that's exciting. If you want to get notifications of these videos when they pop up in the future, go ahead and subscribe to our YouTube channel or like our Facebook page, and you should get notifications when we go live with new videos. We do a new one every Tuesday. Well, we try to do a new one every Tuesday. Most Tuesdays.

Thanks a lot for joining me, and I will see you next week.

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