Video Transcription

Good morning and welcome to another edition of Tech Tuesday presented by Delta Media Group where we feel here that there has to be a better way to catch a group of four 25 year old bank robbers, then learning how to surf, and then learning how to skydive, and then going through that whole rigmarole. There just has to be an easier way.

So, today we are going to take a look at custom pages. We've gone over pages in the past. We've gone over both custom pages and all the predefined pages, market watch or market landing pages, all that stuff. But we've made some additions to the actual custom pages. So, I figured it would be a good time for us to go in and take a look at the new things they can do. So let's jump into the Delta Net and look them over.

So, to get two pages, we're going to scroll down here to website and then pages. And then here on the left, we have the list of all the current pages. You can see any that are accustomed page are marked as such in here, which is kind of handy. If you want to be able to pick out your custom pages versus the predefined ones and the default ones that are already in there, they're really easy to identify. So that is nice. And that is a relatively recent addition there.

You can also recover pages here. So if I had deleted a page, one of my custom pages for example and I wanted to get it back, I can click on recover page and then I can choose from all of my deleted pages in this list and I can actually recover any pages I've gotten rid of in the past. And you'll see when I pick a page and I'll just grab one here, it loads up the page information itself, and then along with the page title and all that information. So I could just hit recover and I could bring that page back.

So to make a new page, I'm going to click on new page. And for today, we're just going to look at these custom pages. To give you a quick idea, the predefined page tab is pages that we've pre-created in the system and different predefined pages have different options. So we do videos for the different specific predefined pages because there's enough to look at that kind of warrant their own video.

External, nothing's really changed with this. All this is as a way that you can add a link to your navigation that goes to any URL that you choose. So that is really all this one is for. For this, you just enter a link title, which is what will actually appear in your navigation. So My Page and then a link URL is what that link will go to. It's really built for linking out to external pages, like if you have a school district page or something you wanted to link to, you could make the link title the name of the school district, and then the link URL would be their actual website.

From there, you just decide whether you'd like to frame that into your own website. That's what this checkbox will do or if you'd like to open it in a new window. And generally we suggest that if you are linking to a third party page, just something that's not on your website, you'll want to do that. That way it opens up in a new tab so it doesn't take the user off of your website. And then you choose where you want the link to this page to be displayed. Either the navigation menu, the links down at the bottom of the page if you are using a page theme that has those links or both. We'll just do navigation menu. And then hit update, and that creates your link. I know I said I wasn't going to go over these other tabs, but that was an easy one, right? It wasn't too bad.

So, that's how you would use the external link tab. And then market is for market landing pages and we have some videos specific to those.

So now, back to custom pages. So this allows you to create a completely custom page on the website. You can fill this up with whatever content you want. You have this whole WYSIWYG editor at your disposal here so you can control things like formatting, colors, font size. You can add in pictures, you can embed videos on these pages. You can add in links out to other pages on your website or out to third party pages. So, you have a lot of flexibility in what you can do with this editor. And the editor works a lot like just any kind of word processor like Microsoft word or Mac Apple pages, stuff like that. So, that is how that is set up.

Now the first thing you can do is you have the ability to make this page visible only to registered users, and anybody who is not registered on your website or doesn't have a home finder account, if this box is checked, when they run into this page, they'll see whatever content you put here. And by default, is just please register or log in. Once logged in, it'll actually take them through to the content that you put here, the actual custom page content.

And the next thing you can do is you can add a contact form to these pages. So if I check this box, it gives me some additional options. And what this'll do is put a contact form either on the left or the right side of the page, whichever I choose here. And that contact form will create a lead in the system. The idea for this is you can set this up like a landing page and then this contact form will be your call to action. So you can have a landing page that is specific to a certain market or even like a contest, we've seen people use these for that before. So they'll set up a contest page and say, sign up on this page and you're entered to win a $20 Starbucks gift card. And that's what this would be for.

So you could set up a contact form and then you can choose some different options for that contact form. So just the general form. You can also ask for their address, that's with general, what the address is. And then these last three, selling, buying and real estate career are actually associated with their own autoresponders that are specific to that kind of request. Someone making a selling, a buying or a career request or career information request I guess. So you can choose from any of those options and they change the style of the form a little bit. Really just as far as what fields are available on there and what autoresponders are used.

So, we'll go with general for this one. Say enter here. This is going to be our contact form title, so this will show up up at the top of the form. For the thank you URL, if I wanted anyone who submitted this form to be taken to a specific page, like I designed another custom page to act as a thank you page, I could put the URL of that page here. So as soon as they submit the form, they're taking over to that other page.

This can be particularly nice for pages that have to do with a specific market. You could set it up so that when they sign in with that form and they submit it, it takes them to a search results page that shows all the listings in that market that that landing page was for. So it would basically say, you know, fill out the form to see all the listings in this market. They would fill it out and it takes them over to that page. To do that, you would just run that search on your website. So if I wanted to do Canton, Ohio, for example, I'd run a search for Canton, Ohio. And then looking at the results page, I would just copy the URL of that page and paste it in here. Might as well show you, right? We don't have anywhere to be.

So I'll go here and run a search. So here's my search for Canton, Ohio, and now here is my page URL. So I'm just going to copy that and I'll go back over here and I'll paste that in. And that's all there is to it. So at that point, if somebody were to fill out the form of my custom page, it'll take them to this results page after they fill the form out. And then I can choose some default comments for the form. There'll be a comment section at the bottom of the form and whatever I fill in here is going to show up there by default. So we'll put that and then we'll see what that looks like.

And then I can also hide the check box options on the form. So there are check boxes that on the general form that allow customers to say whether they're interested in buying, selling or investments, things like that. If I want to remove those check boxes, I would check this box and then those wouldn't appear.

The next thing I can do here is I can choose from a few different page types. So standard is just a regular custom page. So whatever content I put here will be in the content section of my website, and all the navigation and all the branding and everything will still be in place. My next option is standard page with no navigation. So that is exactly the same except the navigation is gone. And the idea there is it's kind of a squeeze page in that if a customer comes to that page, basically the only thing they can do there is read the information I've presented them with and fill out the form. They can't navigate away to different pages.

And then lastly, you have a true squeeze page, which is just going to be the content, and the form if you chose to include one. So if I pick squeeze page, the only thing that will display is the form that I told it to display up here and whatever content I put into this box. It won't have any navigation, won't have a header, footer, no branding, no anything, just that content. And again, you would use that for specific kinds of squeeze pages. Like if you created a Facebook ad for example and you wanted to lead that ad to a signup page and make it so that the only thing they can do is read the information you're giving them that pertain to your ad as well as give them a call to action so that they can sign in or sign up on your website so you can capture the lead, that's what that kind of squeeze page would be for.

So go ahead and switch that back to standard. Now down here, we can enter our content. I want to make a link. So we'll go ahead and turn this into a link. Why not? I'll click our link button there. We go to target, normally you would just paste in the target here. But you put your target of that link here. You can give it a title if you want, it's just a descriptor for where that link will go or what it does and then hit okay and that turns that into a link.

And then you can also do things like adding pictures or media. So if I click here, it allows me to add a picture. So I can click here to browse and choose from the different pictures available. If I want to add in a video, I can click on my little video icon right here and then I would paste in the URL like a YouTube video for example, and it would embed that on the page.

And then the last thing I can do here is, you can add a lot of different custom variable options in here. So if you click this link, you can add an AVM search form. So if you have the AVM system turned on, people could search for their home value, it would just put a search form wherever I choose to put that variable. And then you can also add in things like featured listing sections or even search results sections. And you can play around with these to see all the different things that they do. And we've got videos that go over these more specifically also.

But basically, you just pick one, fill in whatever options it needs and then when you have the options, I'll set up, you hit insert and it puts that custom bit of code there, and that'll be replaced by whatever it is you chose when the page actually renders.

So we'll get rid of that for now. And now if we go down here, you can choose what domain the page will be associated with. This actually I think is a functionality that's going to be going away here pretty soon. The idea is that it will always be your primary domain. So whatever domain you have chosen as your primary, if you have a custom domain set up is the one you want to use with this page. There's some data from the data for the end of the page that you can use here. Again, this is kind of an older feature from before. You could add in a lot of these things through those custom variables, but you do have the option of adding like sold listings at the bottom of your page.

The Atlas Search Home Finder is an older system where it would you use to show just a little map search embedded at the bottom. That is one I wouldn't use anymore. I would just suggest that you don't use that one. Next, you go ahead and give your page a title just like the external link page. This is the title that you'll actually click on or the textural actually click on to go to this page. So, call it my Tech Tuesday page. And you can see when I click off of that field, it automatically fills then in just the page title. But you could change that and make the page title whatever you want. That's what will appear up here in the browser tab.

You choose where the link shows. Again, that's exactly the same as the external links, either the navigation menu or the bottom links. And you can choose from meta-description tags. A meta-description is just an actual human readable description of that page. And this'll get picked up by search engine, so it's a good idea to fill that in. It can also help with ranking on that page. And then you can add in keywords. Keywords aren't really used by search engines anymore, but we do still allow the option to put those in. It doesn't hurt to put them in, but it probably doesn't really help any as far as ranking goes either. But these would just be like individual keywords that relate to what's on this page. And you would just separate your keywords or short phrases with commas.

And then next, we're into one of the new features we have. So this is the Facebook share image. Now what this does is once you create this page, if you want to share this page on Facebook, Facebook will try to pick up an image on that page when it scrapes that page to decide what to display on your post. This lets you kind of choose what that image is. Now you can't outright control what Facebook will use, but this basically suggests to them, and usually they go with your suggestion, but it suggest to them what image you want them to associate with this page.

So to use it, I'll just click on choose image and I'll pick an image from my gallery here, not really gallery, but from my file system there. And you can see it just drops the image in and that's all there is to it.

Now next, you can define the page URL, /mytechtuesdaypage, and you can see I started this with a forward slash, and that's kind of how this is designed to work. It'll be your domain followed by whatever you put in this field. So, you want the forward slash in there and then the rest of it has to be what will work as a valid URL. So you can't have special characters in here aside from hyphens and underscores or things that you can use here. But can't have any spaces or any like apostrophes or quotes or anything like that.

Now, if you want, and this is for a completely different feature related to custom pages, but you can check this redirect URL. And what this would do is if you wanted to create a custom page that you just defined the URL of and had it redirect to another page, so if you wanted to say /myschools and then have that redirect to another page that's called local school districts or something. And basically, it allows you to have multiple URLs all go to a single page. So, that is what you would use that for so we'll close that out.

Now, the next thing we have here, this is also a new feature, is the ability to have people who visit this page automatically added to certain campaigns. So you can see if a customer has logged in and visits this page, they'll be added to the campaign selected above. So what it has here is listed out all of the email campaigns and action plans that are available to you.

So what you can do is make it so that anyone who visits this page who's logged into their portfolio account will automatically be added into these campaigns. So if I wanted to automatically add them into holidays, and let's say new campaign test, why not? What this will do by checking those is anybody logged in that visits these pages will automatically be dropped into those campaigns and then start getting the emails that are part of those campaigns. So, we have other videos where we go more in depth on the campaign system, but this is the way that you can get a custom page to add them in automatically.

And there you have it. Went over a lot of options there, but we'll hit submit, that creates our page. And now if I scroll down here, we'll see My Tech Tuesday page is now my page list here. So if I want to edit that, I can click there and we'll load all the page information back up on the right. And then we can also see My Tech Tuesday page is down here at the bottom of my page lists. So this represents the top navigation on my website.

So now I can choose where I want it to appear in the navigation. So by default, it's going to be all the way at the end. But if I want it to be in a dropdown menu under meet for example, I'll scroll up and you can see it's indented one under meat, which means it will be in a drop down menu under that. If I move it over, now it will be its own route navigation item. So we'll go ahead and indent it because I don't think we're going to have room for it in the navigation. And then hit save.

And now let's go to the page, preview website and see what we've got. So here we are. If I go to meet, there's My Tech Tuesday page, I click on it. And then here's my page, my content, the little link I put in. We set it up as a standard page and then here's our form. So you can see my form title went up here at the top, my form comments down here in the comments box. These services of interest check boxes are the ones that you can remove, but those will appear here on the form by default. And then now that I visited this page, if I'm into a portfolio account, it's automatically added me to an email campaign or two email campaigns actually that I set it to have me added to.

So there you go. That is how you create a custom page in the Delta Net. So, as always, thanks a lot for joining me. It's been a pleasure. If you have any questions, comments, suggestions for new videos, anything like that, feel free to comment on any of our videos on Facebook or YouTube or send an email into support@deltagroup.com or just give us a call. So, thanks a lot and I'll see you again next week.