Subscribe and receive email notifications of new blog posts.
RSS Feed
- 2026 | 17 Posts
- 2025 | 97 Posts
- 2024 | 114 Posts
- 2023 | 143 Posts
- 2022 | 188 Posts
- 2021 | 204 Posts
- 2020 | 190 Posts
- 2019 | 118 Posts
- 2018 | 122 Posts
- 2017 | 164 Posts
- 2016 | 95 Posts
- 2015 | 68 Posts
7
Real Estate SEO Guide for Better Traffic and Leads
Your real estate website is one of your most important marketing assets and should be a huge part of your lead generation strategy. But your website can only do its job if prospects know where to find it!
Search Engine Optimization (SEO) is crucial for helping people find what you have to offer and drawing traffic to your website using search engines.Â
Google is the most popular search engine and the place where a lot of SEO work is centered. By helping Google learn why your website is valuable and what it's all about, you can improve your search ranking. The goal is to land on the first page of search results for key terms, which makes a tremendous difference in attracting quality traffic to your website.
SEO is an integral part of the real estate marketing strategies we design for our clients at Delta Media Group. Let's take a closer look at how we use SEO to generate better traffic and leads, at a lower cost per lead.
-
Why SEO Is a Must for Modern Real Estate Businesses
Real estate is an industry based on locality. To outperform your competition, you need as many local eyes as possible on your real estate marketing and website. Most buyers start their search for a home online, relying on search engines to find both properties and real estate businesses. SEO allows you to attract more traffic to your website through search engines while generating more and better quality leads for your business.
"We have set record sales within our firm, and we know that we owe a huge thank you to Delta for helping us make that happen. Their Search Engine Optimization has helped us to stay at the forefront of lead generation, and the Mobile Platform has opened the doorway to more web traffic than we ever anticipated."
- Jessica Herring, Marketing Director - Old Dominion Realty
- Getting Started with SEO
When you're getting started, it's essential to look at on-page and on-site SEO for your business. This part of SEO is based on the content of your website, including blog posts, links, website pages, keyword usage, and any other text on your website. By optimizing your text with the right local keywords in the right density (usually about 1 to 2 percent of the text), you make it easier to rank for key terms. Then when a prospect searches based on some of those terms, they are more likely to land on your website.
You can use Google's Keyword Planner to learn more about popular keywords related to your business and find the best phrases to sprinkle into your content. While keywords and content are critical, moderation is key. Search engines don't like websites stuffed with keywords, which is why keywords should ultimately make up a small, targeted percentage of the text.
Internal linking is another crucial step for SEO, and another reason to create exceptional real estate content. Create neighborhood pages for the areas where you do business, and link to those pages from related blog posts or page content. The more prospects can learn from your website, the better off your SEO will be. -
The Technical Side of Real Estate SEO
There's plenty that you can do on your own to boost your website's SEO with a little practice, but there's so much more an SEO expert can do for your business. At Delta Media Group, we provide everything you need for SEO success, including SEO software, on-page optimization, link-building, local optimization, custom content, neighborhood data, demographic data, Facebook connectivity, review sharing, and third-party lead parsing. SEO is about what prospects see on your website and what's happening "under the hood" – we provide both.
" ...From a marketing perspective, we were very surprised with their SEO and the significant increase in traffic and leads virtually right out of the gate. Delta did what they said they were going to do, and we view them as a genuine marketing partner. We look forward to working with them for years to come."
– Kent Hanley, CEO - Coldwell Banker Howard Perry and Walston
When you're ready to learn more about what SEO can do for your real estate business, our team is here to help. Contact us to learn more about real estate SEO, and all of our marketing services.
