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Posts from April 14th, 2020

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April
14

April 14th, 2020 by

Early Signs of Real Estate Market Comeback

Through this Coronavirus Pandemic, we have been sharing insights into different data to pay attention to so you can navigate these difficult times. Check out our previous posts: here, here and here. 

I wanted to put together a quick, high-level post to share with you what I'm seeing. I feel this will provide some hope as we all prepare for the upcoming recovery.   Over the last couple of months, I have been paying close attention to data trends to determine the depth and length that this impact is going to have on our clients' businesses. In analyzing the data, I paid particular attention to organic traffic. The outbreak hit organic traffic the hardest and, in my opinion, is the leading indicator of what is happening in the market. Organic search activity is driven by intent, and in the initial phase of the pandemic, online search activity dropped off significantly for real estate.

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Categories: Coronavirus

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