Email Post to a Friend: Tech Tuesday - AVM System Overview

The information you provide on this form will not be used for anything other then sending the email to your friend. This feature is not to be used for advertising or excessive self-promotion.
September
22

Harley Wolfarth walks you through the AVM System in DeltaNET® 6 in this episode of Tech Tuesday.

Video Transcription

Harley Wolfarth:

Hello and welcome to another edition of Tech Tuesday, presented by Delta Media Group, where the top is always spinning because we're always living the dream. So today we are going to have a little bit of a longer video. We're going to take a look at the AVM platform kind of as a whole. We've added a lot of functionality to it recently, so we wanted to put together a comprehensive video that covers all the bits and pieces so that you have a one-stop shop to see how that system works.

Harley Wolfarth:

So, right now we're here on the dashboard page in the Deltanet, but first we will go over to the public site and take a look at this. Now what the AVM system is, is it's a page where a user can go in, or a customer can go to your website, put in an address and have it take them through to a page that gives them information about the market that their home is in and also gives them an automated valuation for that property. So the ways that they get to that page, or one way rather that they can get to that page, is dependent upon the template that you're using.

Harley Wolfarth:

So in this particular template, you can see there's a link down here that says, "How much is my home worth?" So with this template, I don't have to add any links to that page. That one just already exists. And if I click on it, it takes me through to the AVM page here. Now there are other templates where maybe it's included as the quick search here. Maybe there's a buyers and sellers tab on the quick search. And if you're on sellers, you can enter your address and have it take you straight through to the valuation page. Alternatively, it might show up in your top navigation by default, but if it doesn't, you do have the ability to add a link to your AVM page up here to the navigation. So we'll go ahead and close that out. And that is what we will go over first. So if you wish to add an AVM page to your navigation, this is how you would do so.

Harley Wolfarth:

Now as I go there, keep in mind that in order for you to be able to add an AVM page to your navigation or the AVM link to your navigation, first the AVM system has to be turned on at the company level for your company. In most cases it will be, but that is just one requirement there. And number two is that you have to be on the upgrade package for that page to be available to you. So to add that link in, I'm going to go down here to website and then pages. In Deltanet five you'll also find a link to pages under the website tab, or you can type pages up here and it'll come up in the auto completer and you can click on it to get there that way.

Harley Wolfarth:

Now, once you're on the pages page, you'll go down here to new page, and we're going to pick predefined since this is one of our pre-built pages. And then we're going to use this dropdown to select the My Home Value page. So here we are, My Home Value, advanced sites only. And that just indicates that it is only available to those on the upgrade package. Now, the next option you have here is you can force this page to require registration. So if I check that box, that means that anybody who tries to use the AVM system, if they go in, they put their address in. Before it takes them to the page that actually shows them the data and shows them their valuation they'll have to register. And it'll just give them a page where they put in their name, email address, phone number, just basic contact information. That'll register them for a portfolio account, and then after they've registered it'll take them through to the AVM page where they can see their results. So I'll go ahead and uncheck that.

Harley Wolfarth:

Now link title is what will show up over here in my page list. So if I want to go back and edit this page, or at settings later on, it's link title is what I'll look for in this list to click on it and bring it back up over here so I can edit it. Also, the link title is what shows up on your public site in the navigation. So if I go into the navigation and go to sell, now in this case, this is set up a little strange on a test site, but you might just have options along the top that are your top navigations. So you might have a buying option here, and then under buying have different links and under selling have different links. Whatever those links say, so in this case it says, "What's my home worth?" That is the link title. So if I didn't want this to say, "What's my home worth," what if I wanted it to say just, "Home valuation," then I would set the link title here to home valuation. And that's how it would appear.

Harley Wolfarth:

Now you can also see that when I click off of that field, it automatically fills in the page title with the same thing. The page title is what shows up up here in the tab. Also, if this page were to get indexed by a search engine, the page title is what is going to show up as the main thing for this page in the search results and what people will click on from the search results page to get through to my page. So just keep that in mind as you set these page titles. So it will set it to the link title by default, but I can change this to whatever I'd like. And because I know what it's used for, I might put my branding in there also, just so that it shows up and is a little bit more prevalent in search results.

Harley Wolfarth:

And the next thing we have is we can decide where that link shows up. So by default, it will show nowhere, but if I check this, that adds it to that top navigation menu. And if I check this, that adds it to the bottom links. Where those bottom links show up and how they're displayed really depends on the template that you're using. So if I go back here to the homepage and close this stuff out, the bottom links will generally show up down here at the bottom of the site. But it does depend on the template where exactly those show up.

Harley Wolfarth:

Next we have, like any other custom page, we have the meta-description tag and meta keyword's tag, meta description is just a brief description of the page. What's on it, what it's for. Just a human readable description, and then meta keywords would be keywords that are relevant to this page just separated by commas. So just words or short phrases. A description can be very important. It's a good idea to have that entered so that it shows up in search results and things. Keywords is less so. Meta keywords aren't really used by search engines anymore, at least not how they used to be. So they are less important, but it doesn't hurt to put them in. And we also have these little neat help links that'll give you a description of what to put in those kinds of fields.

Harley Wolfarth:

Lastly, like any other custom page, we can set this up so that anybody who is logged into a portfolio account that visits this page is automatically added to one of my email campaigns. So to do that ... Well, one or more. I would just check all the email campaigns that I want them to be added to, and then anybody who visits that page will automatically be dropped into the campaign. Now, once I have this all set up the way I want, I'll just click update page, and that will place the link on my website as per whatever options I chose up here, whatever settings I went with. So there you go. That is how you get a link to the My Home Value or the AVM page to your website or added to your website, if it doesn't already exist. Or honestly, you could add an additional like this way, even if it does already exist on the homepage of your template. So there you go, that gets it added.

Harley Wolfarth:

So now let's take a look at the AVM page itself. So what we've done so far is let's say we've added a link to it to our navigation here. So I'll just find What's My Home Worth. We'll click on that, that takes me through to this page. So now the link to this page exists. So at this point, a customer would come here, they would put in their address, an auto completer will come up as they type it in. And you can see that an auto completer shows up so they can pick their address once it appears as they keep typing. So just a convenience feature there. And then when they hit submit, it will either take them to the registration page if you're forcing registration for the AVM and they're not logged in, or it will take them straight through to the AVM results page, which is here. Here we are. And I moved my map around a little.

Harley Wolfarth:

So once they find themselves on this page, they have information about their property. They have the ability to print off this page if they want to. As they scroll down, they'll see valuations, they'll see markets, statistics they'll see demand for their property or properties in their area, and we'll go through those piece by piece. But then intermingled with all of those things are a number of different calls to action here. So what this page is doing is it's showing them their information, and then it's also pulling some information here from public record. Beds, baths, square footage.

Harley Wolfarth:

The idea is, if any of this information is incorrect, they can click here to edit it. And if you are choosing to edit that information, the idea is that you are most likely the property owner. So what you would do is click there, put in your information, and then hit submit that will register you and create an account for you on the website, and then at that point, once they've created their account, they'll be logged into it. They'll be able to go here and change this information so they can ... Let's say they actually have three bedrooms instead of two, when they click this they'll be able to edit that. And the system will then remember that they've claimed this property and it will remember that they've changed that information so if they go back to this patient in the future, they'll be able to see what they've entered, instead of what the public record shows. So it is one way that is designed to compel them to claim the property if it is indeed their property.

Harley Wolfarth:

The next one is they can just claim that they're the owner just outright. "I'm the owner," fill the information in, and submit that. They can sign up for a market watch report here, which will send it by default monthly, reports to them that gives them information about the market their home is in. They can also change the radius on that if, let's say they're in an area where the properties are spaced out a little bit, they might want a larger radius to pull in more accurate market information so they can change that default out if they want to, if they want to get the report on a different frequency. So they want to get it and say, every week, instead of every month, they can change the frequency there before they sign up.

Harley Wolfarth:

And the next piece we have here is this is just a Google street view representation of the property. So, nice to look at. You can cycle around and see the neighborhood if you'd like. Now the next piece we have here and kind of the centerpiece of this page is a little description and the actual valuation for the property. So by default it will show this estimate here. In the vast majority of companies, RPR will also be connected. So in addition to the Zestimate, you will also see the RPR automated valuation. And again, depending on what your company has had set up for this page, there may be additional evaluation sources here also.

Harley Wolfarth:

Now, the next piece they have here is we allowed the customer to go in and select the condition of their property. So you can see we default this to needs work. The idea is that if you are the property owner, you will be compelled to list your property as good or excellent depending on its actual condition. So to do so you're going to go down here, you're going to click on the slider, and before you can change its condition, you have to enter your information and basically verify that you are the property owner. So once they've done that, it would create the lead in your system, and then you'll be able to go into the Deltanet, see who signed up on the page and who claimed this property. And then they will be allowed to go through and change this property condition however they see fit.

Harley Wolfarth:

Now, one thing to point out there is that all of these calls to action and all these verification methods for verifying ownership of the property. Once they've done that once they don't have to do it over and over again. So if I click on this and I verify ownership and change the slider, and then decide I want to go up here and change this to 2.1 bathrooms, I don't have to register again. When I click on this it'll just give me a mode that allows me to change the values. So once I've claimed on the owner, the rest of these things become available to me.

Harley Wolfarth:

Now, the next call to action we have on this page is the request a listing appointment button. So if I click that, and you can see it just brings up a form here that I can fill in to request that listing appointment. The idea is if I want more information, or I want to talk to somebody about potentially selling my home, I don't have to use one of these other forms or sign up for a market watch. I do have a way that I can explicitly do that. So that's what this button is for.

Harley Wolfarth:

Next it gives some information about current demand for properties similar to this one. So this is the number of registered buyers in the system. And then this is the number of registered buyers that might be interested in a home like this one, based on just information we have in our system like saved searches and previous requests on other properties, things like that. Then next we have some county-specific market trending graphs. Like I said, they are county-specific by default, but we can switch out to different ones if there's information available for the city or the zip code. So that way we don't have to look at just county. But that gives us number of properties for sale over time, average asking price over time, and average days on site. So it just gives some information about that market.

Harley Wolfarth:

The next piece we have is kind of a demand report heat map here. So what this is doing is indicating, based on these different blocks, how much customer interest there is for a property in those areas. So you can see the red ones are indicating that there is a lot of interest in those areas. So that's how this map works. Moved down a bit more, it gives us some stats similar to the market trend stats, but these are about sold properties. So number of sold listings in each quarter, and then we have the average size of sold listings. And this is just a square footage of sold listings, again, per quarter, and then a history of the average price of sold listings per quarter. So some handy representations there. And then at the bottom, we have some information about where those numbers are coming from. So those total registered buyers and Zillowstats, just gives you a little descriptive information about where we're getting the kind of values that we're getting for those.

Harley Wolfarth:

But there it is, that is the AVM page. So now the idea here is that a customer came in, they got the valuation on their property, and I keep moving my map around here. I lost my property. So the idea is they come here, see some information about their property, they have some tools they can look through, they can see some information about their market. They can interact with the page by claiming ownership of the property and changing some values related to the property to update public record data, or at least what we're getting for that public record data. Now, once they've interacted with the page here, that's going to create an account, basically capture that lead in the system, and it will be accessible to you in the Deltanet. So to get to that, I'm going to go back into the Deltanet and we're going to go up here to CRM, and then over to reports. And you can see one of the reports I can select as AVM report.

Harley Wolfarth:

So this is one way to get to this page in Deltanet six, but I could also type, "AVM report," here and that would bring that up in the dropdown. So I could jump straight to the page that way. In fact, if I just type AVM report, you can see it comes up there and I would click on it. And that takes me to the page also. And then if you're still in Deltanet five, this report is available under, I believe, leads. So there'll be leads in the side navigation, and there'll be a link that says reports under that. And then one of the options there will be the AVM report.

Harley Wolfarth:

So that may be a way to get there in Deltanet five. But generally, Deltanet six is the way we're going these days. So once you find yourself on this page, you can see that you can narrow down the report some. So basically it's going to show you all of the AVMs that have been submitted on your website within the date range that is specified up here. So by default, this is our date range, but you can change that to whatever you see fit, and then hit update report. That'll update this list. You can see that the list shows you the date the request was made, the address it was made on. If the customer did fill out any of those calls to action, it will give you their name and email right here. It will tell you what they filled out. So if they made an inquiry, if they claimed the property or claimed ownership of the property. And monthly means that they signed up for a market watch report. So it gives you all that information right here, readily accessible. Gives you your own name, because they're assigned to you. And it gives you the valuation that the system came up with for their property.

Harley Wolfarth:

So from here, I can create a prospecting report. It's just a shortcut to create a reverse prospecting report, and the idea is that I could then show that to them in a listing presentation, and it would just be a representation of how many buyers or how many registered buyers might potentially be interested in their property. So it's just kind of a listing presentation or listing presentation tool. Then under actions here, I can view the customer's profile page. So if they'd filled in all their information and created an account, this is a shortcut that lets me through to that page. I have the option of sharing their AVM results. So if I wanted to share that with them or someone else, or even share that on social media, I can click on that and you can see those options come up for me. And that's all the things that I can do here.

Harley Wolfarth:

So now, the next thing that I can do on this page, which is not necessarily right down here, is I can pull up the results of all of the AVMs that have been submitted over a certain time period, by selecting my date range here. And I can either export those as a CSV. If I wanted to put those into some other third party platform and do something different with those, or I can jump straight to creating a mailing label for them or printing out mailing labels for them. The cool thing about that is I can say, "Okay, maybe this is just something that I get in the habit of doing once a month." So once a month, I'll go in here. I'll look at all the AVMs that were requested on my site within the last month. And let's say 5163 are the label types that I use. So I'll set my date range, I'll update the report. I will select my mailing label type and I would just hit print mailing labels, and it's going to open up a new page that is formatted to print out that label type. If we don't have the customer's name, it will say, "Our Neighbors At," and then have their address for the mailing label. If we do have their name, it'll use their name and allow me to just print up these mailing labels.

Harley Wolfarth:

The nice thing about that is even if the customer didn't submit a name or an email address or any other contact information, I can print out these mailing labels and send physical mailers to that address, just promoting my services and letting them know if they're interested in selling their home that I'm there for them, and this is how they can contact me. So just a really easy marketing opportunity to send out these physical mailers and print out these mailing labels really quickly and easily that are all related to the AVM.

Harley Wolfarth:

So there you go. That is the AVM platform and all the different pieces that it will intermingle with these days. Now we're constantly adding to this system and building it out to have more functionality and do more things. So it will continue to evolve. But for now, that is the AVM platform. So as always, if you have any questions, comments, concerns about this or anything else, feel free to email you at support@deltagroup.com, or give us a call and we can walk you through whatever you need. So thanks a lot, and I will see you again next week.

Schedule a Demo

Schedule a Demo