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7 Ways to Make Your Videos More Engaging
Prior to the last year, video content was a powerful but (somewhat) optional tool for promoting your real estate business. These days, video content has become a necessity for reaching your target audience no matter the demographic. Real estate clients of all ages are shopping from the comfort and safety of home, whether they're searching for the right real estate agent, the ideal neighborhood, or the home of their dreams. No matter your experience level with creating video content, now is the time to think about making your videos more engaging, with a few key tips from our team.
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The Right Equipment Makes a Big Difference
While you don't need the latest, greatest tech to get started with learning the basics of video content creation, it won't be long before you want to boost your production quality and give your finished product a professional shine. If you already have a smartphone with a high-quality camera, you're off to a good start. You'll also want a tripod for camera stability, some portable lighting, and a reliable microphone that makes your voice come through clearly on video. -
Planning a Virtual Tour? Start with a Great Script
Virtual tours have quickly become a must for marketing homes, and an engaging virtual tour starts with great preparation. Even if you've done tons of in-person home tours and have a good idea of the key points you'll highlight during a virtual tour, a script will help you make the video more engaging for your audience. Start by walking through the home, noting all of the features that you'll want to touch on, and writing down some key talking points. You don't need to script every word, but a little planning goes a long way. -
When Possible, Keep It Short and Sweet
The ideal length for your content depends on the type of video you're creating, but less is often more when it comes to driving engagement – especially for social media sharing. Clients are more likely to stay until the end with a shorter video and will be more likely to click in the first place. Scripting will help you focus on the talking points that matter most, and you can also trim out unnecessary footage during the editing process. -
Create Video Content That Answers Audience Questions
If you really want your audience to engage with your videos, start by creating content that answers the questions that matter most to them. You can even put out the call for questions on your social pages, then share videos with answers! Even if you don't ask for questions directly, use your experience as a real estate agent to anticipate the questions that matter to your audience. -
Tell Your Story and Show Some Personality
For clients, sometimes looking for a real estate agent online can feel like flipping through pages in a catalog. Video content is a great way to show the human side of the business, tell your story, build trust, and show clients why you're the right choice for their needs. Don't be afraid to show some personality, whether that means using humor, telling stories, or subtly integrating your own hobbies into your videos. -
Testimonials to Involve Your Audience and Create Social Proof
What could be more engaging than involving your clients directly in your videos? Testimonials from satisfied clients can make for great content and will show potential clients why you're the right choice for their needs. When you reach out to past clients to ask them to review your business online, be sure to include a note to see if they would be interested in filming a quick testimonial. -
Cater Your Videos to the Platform Where They'll Be Posted
The right length, format, and subject matter for your video will depend on where you plan to post it. A quick-hitting how-to or Q&A video can be a great fit for social, while a longer video might be necessary for a full home tour. Make sure that you understand the needs of your audience and the nature of the platform where you'll be posting videos.
It can feel a little bit intimidating to get involved with video content, especially if you're brand new to the process. That's why our final tip is a tried and true classic — practice makes perfect! It won't always go flawlessly at first, but that's okay. It won't take long before you feel comfortable behind the camera and can start putting our engagement tips into action. At Delta Media Group, our real estate CRM makes it easy for you to post videos on your websites, listing pages, and within your email marketing. Contact us to learn more.
