Email Post to a Friend: Tech Tuesday - Website Stats & Using Google Analytics

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March
9

In this episode of Tech Tuesday, Harley Wolfarth shows off the various reporting tools inside of DeltaNET 6 including the new Google Analytics Report, to track your site traffic.

Video Transcription

Harley:

Welcome to another edition of Tech Tuesday presented by Delta Media Group, where we feel like it's about time we got a Coming to America 2, right? We haven't been getting enough Eddie Murphy lately and the world needs a little bit more Eddie Murphy, right? All right, so today we're going to take a look at some new functionality that we have added to the DeltaNet that essentially integrates Google Analytics. Now, Google Analytics has been integrated into the system in one way or another for a very long time, but it always amounted to your website traffic statistics essentially being piped through to Google Analytics and then being visible if you were to go log into that analytics account. What we've changed is that we've added a display in addition to our website traffic stats display that will allow you to go in and see your Google Analytics specific stats in the DeltaNet.

Harley:

So to see how this works, we're going to go ahead and go down to website and then down to website stats. Now by default, it's going to show our website stats that have been in here for a while and you can break this down and look at a different number of weeks so it's going to be the last four weeks by default but you can bump this out to look at larger time periods if you want to. But what we've added here is a Google Analytics button up in the top right. So if I click on that, and I don't have this set up, it's going to take me to this page that gives me instructions to get it set up.

Harley:

So the first item here indicates that I have to have a UA code set up and that's how the system sends my traffic statistics off to Google Analytics. So if I click here, it'll take me to the page, and actually it's going to open a new tab here so I don't lose my place, but it'll take me to my profile page and specifically scroll me down to that Google Analytics widget, and you can see I've already entered a code here. Now, if I haven't entered a code, then I would need to go into my Google Analytics account and get this code and then come in and enter it here. Now, if I don't have a Google Analytics account, you can see that step two, if you don't have a Google analytics account or a UA code, follow the instructions here. And if I click here, again, it opens up in a new tab and it takes me to a page that gives me instructions on how I can go and set up a Google Analytics account.

Harley:

The only thing I'll note about this, you can follow these instructions and there are plenty of resources at Google. If you run into any trouble there, but one thing I will point out is that it needs to be set up as a universal analytics account in order for you to get that UA code. And this gives you instructions on how to do that. The main point is that when you were setting up the property, so this creative property step, you'll need to click this show advanced options setting and that will give you the options to create a universal analytics property. So just something I'll point out about that so that if you do need to go through that process, you know how to go in and get that UA code or create an account that will have a UA code.

Harley:

So we'll close that out. Now once you've set your account up and you've entered that UA code into the Delta net on the page that we looked at, you go to the next step of essentially giving us access to pull in your account statistics or your Google Analytics stats and display them within the DeltaNet. So to do that, you just follow the instructions here. And we'll just read through them real quick, so this is the email address in question and a little copy button so that you can conveniently copy that to your clipboard. So I've got that copied.

Harley:

Now what you do is log into your Google analytics account, go to the admin button, click account user management, click the plus button, pick add users, put in this email address for your user. Make sure the setting is set to read and analyze, and then click save, and you'll be all set. So just in case you didn't follow all that, we'll go ahead and go to an analytics account that I set up just for this and take a look at the process.

Harley:

So as a shortcut, I'm going to go to analytics.google.com. Now I'm already logged in to the correct Google Account. However, if you aren't, then it'll just prompt you to log in so you'll log into the Google account that you have Google Analytics set up through. And it looks like Google is going to make us wait a little bit here, let's refresh and see if that works. There we go. So here we are, I'm already logged in. But again, if you aren't, you'll just log into your Google account and that'll take you here. And I'm going to go down to admin and now user account management. And now we're going to click this plus sign up here to add a new account, add user. It wants my email address so we're going to paste that in. It doesn't matter if we notify the new user. We're going to make sure it's set to read and analyze because really that's all we want to give this account access to do. And then just click on add. And there you have it.

Harley:

So now that account has read and analyze access to my Google Analytics account for this page, for this particular account, my Tech Tuesday demo account as you can see. And that will ultimately allow it to display the website stats here. Now, right now, there are no website stats for this particular page because I just set that up. However, to give you an idea of what that look like, I'll go ahead and pick a random user, a demo user that we set up for this. And we'll go down to website and website stats and we can see that these are the same stats we were accustomed to. But this time, if I click on Google Analytics, you can see that it does load up all of those stats from Google Analytics.

Harley:

So from here, I can set that date range to whatever I want and then it gives me the specific page views and time on page as if I had gone straight to my Google Analytics account and got that information. So it's just a nice, handy way that you can use some of the features, some of the kind of basic page view functionality that Google Analytics has but built into the DeltaNet so you don't have to go to another place to find it.

Harley:

So there you have it, and that is how you set that up. So as always, thanks a lot for joining me. If you have any questions, comments, concerns, feel free to send an email into support@deltagroup.com or give us a call and we can walk you through this process or whatever else you need. Thanks a lot and I will see you again next week.

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