Posts from June 2021
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17
Turn Your Agents Into Reps For Your Brand
Are you doing everything you can to turn your agents into the best possible representatives for your real estate brand? Just by the nature of the job, your agents are always representatives of your brand because they are the primary point of contact between your clients and your brand. But there's a difference between representing a brand and being a true ambassador.
Agents who are brand ambassadors recognize that promoting your larger brand is just as beneficial to them as it is to your real estate businesses because building a trusted, reliable, recognizable brand means more business for everyone. But agents are busy, so they may simply need some guidance and a nudge in the right direction. Here's how to turn your agents into valuable reps for your brand.
Start By Making Sure Agents Are Informed About Your Brand
In...
15
How To Generate Buzz For Your Listings
The longer a home is on the market, the less likely it will sell for list price.
Weeks on the market directly impact final sales price, with homes that take 12 weeks or longer consistently facing the lowest prices. While there are many reasons for this, buyer skepticism — the feeling that "something must be wrong" with a property that stays on the market so long — is a major factor.
Lingering on the market creates "anti-momentum" as buyers can (and do!) negotiate harder.
By contrast, homes have better odds of selling for above listing price if they go right away.
With that in mind, many real estate agents launch proactive plans to drum up buzz for a listing before it even goes live online. With the right strategy, you can channel the wave of ent...
10
What You Should Know About Website Accessibility
When you create a website for your real estate business, it's crucial to make sure that everyone has equal access to all of the features that your website offers. The Americans with Disabilities Act (ADA) includes standards for website accessibility, and following key guidelines can help ensure your website provides a reliable, equal experience for all visitors. Whether you're creating a new real estate website or updating an existing one, this guide can help you get started with website accessibility.
Why Website Accessibility Matters to Your Real Estate Business
Your website visitors will come from a wide variety of backgrounds, and some of them will be people with disabilities which makes it harder to access certain website features. With the integration of accessibility standards throughout your website, visitors with...
9
Delta Media Group Clients Awarded At LeadingRE Conference
After another great experience at the LeadingRE Annual Conference, we at Delta Media Group wanted to recognize our clients who received awards this year. We take great pride in the success of our clients, and we look forward to the continuation of our current partnerships as well as new partnerships we'll make in the future.
Latter & Blum : Most Innovative Brokerage Award
The Most Innovative Brokerage Award honors the brokerage that demonstrated innovation through a pervasive company re-invention or a major initiative that is new and different.
Latter & Blum was founded in 1916 by two you...
