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Using Instagram To Sell Homes
Instagram is one of the most popular social media platforms for real estate agents.
At first, it might seem very similar to Facebook. In fact, Facebook owns the platform and has tweaked it for ease of use. Dig a little deeper, and you'll start to see many ways it offers unique value to real estate professionals ... and lets them do the same for their customers.
Social media is a double-edged sword, as any platform can be a time sink. But real estate agents coast to coast have found creative ways to get results from it. According to the National Association of Realtors, social media is the #1 source of high-quality real estate leads. And Instagram helps you find them.
How Instagram Can Help You Build the Real Estate Practice You Want
There are two main uses for Instagram in your digital marketing strategy:
- Turn followers into leads and ultimately into customers
- Use Instagram as a platform to showcase your listings
Instagram is most effective when you do both. Few people follow a feed of just listings. Sprinkling other forms of content into the mix will help you take advantage of the network's impressive engagement rate, estimated at 15x more than Facebook and 20x more than Twitter.
Here are some ways to use Instagram to make real connections:
- Get Familiar with Instagram's Different Content Types
A visual anchors every Instagram post. But unlike Facebook and Twitter, you're not limited to a single image. With slideshows, Stories, ad carousels, and video, Instagram offers plenty of hard-hitting content formats. Use a variety of post types and choose a format that complements your message. - Whet Their Appetites with Aspirational Real Estate
On Instagram, you have wide latitude to highlight current and future listings. But you can also share images, videos, and tours of "dream properties." Luxury homes, beach bungalows, and more get plenty of attention on Instagram. When those followers hit the market, they have built-in reasons to reach out. - Create a Touch of Interactivity with Virtual Tours
Virtual tours became popular during the pandemic and show no sign of slowing down. Buyers love the chance to expand their search radius without traveling further. Sellers love not having to have big crowds tromping through their house! Properties in Motion can help you set your tours up in a snap. - Plan Your Content Around Your Audience
Who are your everyday clients? What are their worries, hopes, and burning questions? Your Instagram should reflect them, just as your website does. When your feed is curated to speak directly to a precise customer category, it's easier to craft your message and share posts from your website's blog onto IG. - Set Up a Business Instagram Account for Analytics Access
You don't want to waste time making lots of posts no one pays attention to. Analytics helps you zoom in on the specific content that resonates with your followers. With a Business account, you'll get detailed statistics on views, comments, shares, and other behaviors, helping identify popular posts. - Spotlight Local Events and Amenities, Not Just Listings
Whenever someone buys a home, they are also choosing a new community. Exploring the top events, restaurants, historic sites, and more helps them make an informed choice while providing you with tons of visuals. Plus, it further cements your reputation as a local insider. - Become Comfortable in Front of the Camera
While videos posted to Instagram Stories are limited to 60 seconds and disappear within 24 hours, IGTV allows you to post videos of up to 60 minutes. Video is the next best thing to being there, so get as much face-time on IGTV as you're comfortable. About three minutes is the platform's sweet spot. - Inspire and Motivate Your Future Customers
Always be on the lookout for ways to engage with your followers. That might take the form of getting into a direct chat or posting inspirational imagery that speaks to what's holding them back from taking action. The more relatable your content, the more likely people are to respond positively.
Get Social Media Credibility Without the Headache Using DeltaNET 6
Instagram is just one of the many social media platforms you can use to bring a steady stream of warm leads into your business. Social media marketing with DeltaNET 6, the all-in-one real estate solution, gets you there faster by leveraging the power of AI-driven automation.
Not only can you get more done in less time, but you'll be able to scale up social media communication no matter how large your audience grows. All along the way, it's easier than ever to maintain the speed, relevance, authenticity, and personalization your audience expects from a trusted real estate expert. Contact us to find out more or get started.
