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How do you measure success? Every successful real estate firm prioritizes slightly different metrics, which means that there's no one right answer to that question. But with the ability to track so many metrics and key performance indicators (KPIs), it's easy to feel a little overwhelmed by all of the data at your fingertips. The important thing to remember is that metrics are more than just numbers. Tracking results, from lead generation to closings, is one of the most reliable ways to help your team grow and unlock higher levels of performance from your sales associates.
Prospecting and Lead Generation Metrics
Analyzing results and projecting future performance starts with understanding what your sales associates are doing to generate leads. Statistically, luck tends to even out over time, which is one reason why volume is a key factor...
This week, Harley goes over sold listings pages in the DeltaNET.

No matter what technology you incorporate into your real estate practice, one thing is for sure: It's all about people. Technology doesn't replace the human touch — it gives you more time and opportunities to make the connections that are so important to your success.
At Delta Media Group, we're going into the new year with a commitment to put people first.
Now is the perfect time for brokers and real estate agents to think about the best ways to place customers at the center of their practice. The idea of the "customer-obsessed" business has become a cliché in recent years, but nowhere is it more relevant than real estate.
Why Customer Experience Matters for Real Estate More than Virtually Any Other Industry
In today's modern market, there...

We hear the term constantly — company culture. Building it, honing it, creating something that defines a company is often at the crux of that company's success. But while they're familiar words and sentiment, we still have to ask ourselves: What is company culture all about?
In many other industries, "culture" is everything a business does to motivate its employees outside of paying them what they're worth. Trying to build a culture that values the team on a foundation of cut-rate compensation is saying one thing and doing another. Naturally, actions speak louder than words.
In real estate, however, company culture is a totally different ballgame. Becaus...
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