Posts from May 26th, 2022
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26
What Your Marketing Says About You
Marketing is vital to the success of any real estate business, from individual agents and the smallest boutique firms to the largest national brands. But is your marketing sending the message that you intend? Just as importantly, is it differentiating your services from the competition in a meaningful way? Now is the perfect time to take a fresh look at your marketing and make sure that it says exactly what you want it to say about you.
Consistency Is Key
In the rush to grab the attention of your audience, it can be easy to forget that one of the most important goals of marketing is simply to get them to remember you. Not just your logo, but your business, what it has to offer, and how you can help them. When someone from your target audience in your target markets sees your marketing materials in any setting, you...
26
Haring Realty: A Leap of Faith
Nearly 40 years ago, a school principal took a leap of faith and started a small real estate firm in Mansfield, Ohio.
They say it's never too late in life to switch gears and try something new. While many people talk about changing their careers, very few actually do it once they get comfortable. Arnold Haring, an Ohio elementary school principal, started selling real estate as a side business in the late 70s. A decade later, in 1983, Haring Realty was born. Now, nearly 40 years after the firm's conception, Haring Realty is led by Arnold's son, Peter, and is still operating in Ohio. Arnold's courage to make the change led to success for both himself and his family.
"My dad started the business. He was an elementary school principal, and he decided he wanted to earn a little extra income,...
