Posts from June 2022
Subscribe and receive email notifications of new blog posts.
RSS Feed
- 2026 | 30 Posts
- 2025 | 96 Posts
- 2024 | 114 Posts
- 2023 | 143 Posts
- 2022 | 188 Posts
- 2021 | 204 Posts
- 2020 | 190 Posts
- 2019 | 118 Posts
- 2018 | 122 Posts
- 2017 | 164 Posts
- 2016 | 95 Posts
- 2015 | 68 Posts
21
Tech Tuesday - Blog System Setup
20
Team Tactics: How To Expand And Conquer New Markets By Targeting Niches
Is your team taking advantage of every opportunity to expand into new niches, unlock new markets and reach new clients in your existing ones? Targeting niches is one of the best ways to expand your real estate brand and create new opportunities for your team. But it's not something that your agents will do automatically. There's competition in every major real estate niche, so success requires a plan for your team, motivation from team leaders and modern marketing tools to help you effectively target every niche that matters to your business.
The first step to successfully targeting niches is getting your agents on board with the process. This may require a little bit of convincing, but savvy agents will ultimately recognize the value of targeting niches for their own career as well as the team as a whole. So, you c...
17
SEO Best Practices You Should Adopt Now
You want people to find your business when they start their search for real estate services online, and Search Engine Optimization (SEO) is one of your most potent tools for accomplishing that goal. SEO is tied to nearly everything that your business does online, from the design of your website to the content that you create and share with the world. When done right, SEO increases visibility, makes it easier for prospects to find your business, and brings a reliable source of leads to your digital doorstep.
SEO is also constantly evolving as search engines update their algorithms and SEO experts find the best ways to adapt to new changes. Keeping up with the latest best practices is critical to achieving your SEO goals and growing your real estate business online.
Google Business Profile
Let's start with an easy one a...
16
Rules of Engagement: How Can World Events Impact Home Sales?
What's in the news sometimes feels like it has no connection to daily life. But world events can have a real impact on the housing market. Even though happenings overseas won't directly influence housing stock, they can change the perceptions of buyers and sellers.
Just think about how the arrival of COVID-19 transformed the real estate industry. Never before in history did so many professionals come together, questioning the basic assumptions they had relied on for so long. But to protect agents and their customers, nothing less would do.
Now, we live in a world with unprecedented virtual transformation.
It was once unthinkable that buyers would purchase a home without ever setting foot in it. But thanks to virtual tours and open houses, it's now a regular part of doing business. Change has arrived...
15
Mitigating the Great Real Estate Brain Drain
In the wide world of housing, "brain drain" is associated with a mismatch between financial capital and human needs. When young, educated people leave an area en masse, usually seeking more affordable housing, it means less innovation in the communities left behind.
This kind of brain drain often happens in the wake of a housing bubble.
But there's also a different kind of brain drain, a kind that strikes organizations. When talented people leave, two weeks is often not enough to replace them. And even if their role gets filled, they take with them valuable insights and best practices that are undocumented.
As a result, the next person in the role takes even longer to acclimate. Depending on the situation, they might never quite reach the performance of their predecessor. Meanwhile, other members of...
