Posts from June 2022
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14
How To Evolve From Doing Things The Old Fashioned Way
Even in real estate, businesses rarely leap onto the scene "fully formed," ready to use best practices to the utmost. Any business usually builds over time. Whatever works at the beginning is maintained until it stops working — and, often, long after that.
This tendency is why businesses are said to have "growing pains." It's one of the reasons why, in so many industries, full potential for growth is realized only after an infusion of investor money. In real estate, however, professionals are called on to evolve without the benefit of lavish resources.
Real estate teams usually remain lean and mean, focused on doing more with less.
Unfortunately, it's also the case that real estate experts can get dragged down by the day-to-day grind of moving transactions...
14
Tech Tuesday - QR Codes
See how custom QR codes can be created and managed through the DeltaNET. This system provides an easy method of creating QR codes that can direct users to your listing pages and allows them to be repurposed to direct to different pages when that listing is no longer on the market.Â
13
From Feature To Product: How Delta Media Group's AVM Tool Helps Brokerages Win More Listings
Let's start with the basics. What is an AVM? AVM stands for Automated Valuation Model, and in today's marketplace, it is one of the best tools at a brokerage's fingertip to help win new listings. For years, I have heard real estate agents push back on the idea of providing consumers with automated home value estimates being worthwhile. After all, those automated home value estimates used to be way off and lead to more uncomfortable conversations for real estate agents than positive ones.
That status quo has most certainly flipped in the last couple of years. Automated home value estimates have only continued to get more and more accurate. Certainly, they will never beat an estimate given by a licensed professional able to see the house in person. However, the industry has learned how to turn a potential home seller'...
9
Is Zillow Still A Threat? Here's What You Should Know
Zillow has endured some notable failures recently, including shutting down its Zillow Offers iBuying program after consistently taking losses when flipping the homes that it purchased. But does that mean that the threat of Zillow is over for real estate agents? Not quite. While Zillow is no longer in the business of purchasing homes, it's still a popular, well-known platform that many people turn to for real estate information.
The good news is th...
8
Are You Sending The Right Message To the Right Audience In The Right Way?
One of the best ways to create a successful marketing campaign is to segment your audience. Many agents will create "buckets" by dividing their client and prospect contacts, then focusing most of their efforts on the most likely to buy or sell soon.
That's not a bad strategy, but this approach often only yields short-term benefits. The system creates a marketing cycle of "prospect, prospect, prospect – secure leads – then process, process, process" these transactions. The challenge for agents is this becomes a roller-coaster approach to business growth. You feast after closings and famine when hunting for more business.
By leveraging the potential of the DeltaNET® 6 CRM, you can end the roller-coaster nature of your business. Delta's tech toolset allows you to create ongoing, set-and-forget marketing ca...
