Posts from September 2022
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- 2026 | 17 Posts
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- 2020 | 190 Posts
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- 2017 | 164 Posts
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- 2015 | 68 Posts
20
Let's Talk About Content
If you're looking for a way to build your online visibility, you've probably heard about content marketing. But what is it exactly and why should you use it?
Content is any useful, informative material you publish online to help your audience answer a question or solve a problem. Content is crucial to your digital marketing for two main reasons:
- It serves as a preview of the value you have to offer those who ultimately choose you
- It enables you to appear in higher result positions for searches related to your business
To create a fl...
15
Why You Should Be Using Email Drip Campaigns
Keeping in touch with clients and nurturing leads doesn't have to be a chore. Email marketing doesn't have to take too much time from your busy day. You really can increase the success rate of your marketing and save time without compromising on quality.
Email drip campaigns provide potent, reliable solutions to some of the most common marketing challenges faced by real estate agents, allowing you to stay in touch in a way that makes more sense for both you and your audience.
Here's why you should be using email drip campaigns, along with some proven tips to help you make the most of this powerful marketin...
13
Here's What Automation Really Means
Whether you're an individual agent or you manage a whole team, success in real estate often starts with time management. It may feel like there are never enough hours in the day to tackle every important task... but what if you had a helping hand from reliable real estate tech to handle the tedious yet important tasks that can easily clog up your daily schedule? Just as importantly, how would you invest all of the extra time that automation can free up in your workday?
With a little help from technology, agents can spend less time on repetitive, time-consuming tasks, and more time on providing the best possible service to clients. Here's what automation really means, and how your real estate firm can benefit from it.
Here's What Automation Really Means
Nearly every industry has tasks that are better handled...
7
Should You Reach Out To Old Leads?
Leads are the lifeblood of any real estate agent's practice, no matter whether they are experienced or just starting out. In the beginning, agents invest hours into finding the right leads every month. In time, the balance shifts to include more referral business and leads attracted by your website.
No matter where they come from, though, leads remain crucially important: Without them, you'll soon find yourself with nothing to do. That raises some big questions about "old" leads who don't convert in a week, a month, or even six months. What can you do with these connections?
It's true, of course, that some older connections won't stay leads for very long:
- They may decide to go with another real estate agent, getting their needs met for 2-5 years
6
How To Effectively Save Money Through Technology Consolidation
With the economy on the brink of a potential recession and headwinds heading our way, now is as good of a time as any to evaluate how you can save money in your budget for 2022 and start planning for 2023. Some of the biggest expenses real estate brokerages face are with their online technology and digital marketing. With more than seven years of experience helping real estate firms consolidate their technology budgets, I'd like to share my experience on where to start this process.
First and foremost: recognize where you still need to spend. The worst thing you can do when evaluating where to make cuts is jeopardize your future growth. I have always been fond of the analogy: stepping over a dollar to chase pennies. I have seen brokerages make one huge mistake over and over again when looking to save money quickly....
