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December
29
29
Who's Afraid Of Social Media? How To Shine On Social Platforms
Is growing your real estate social media presence in a reliable, sustainable way one of your top marketing priorities for 2023? While the path to social success is surprisingly clear, it's normal for time restrictions, a lack of information on social best practices, or plain old fear of the unknown to get in the way of building your social presence. That's why it's so important to have a plan, build the right way, and keep investing in your social presence over time. Here are some dependable real estate social media tips to help you get started.
- Start with a Professional Look
If you're just getting started with social media marketing and you're also a new agent, you may need to gather a few resources to ensure that your social pages look their best. A professional headshot will help give your pages a polished, professional look. If you're not working for a larger brokerage that already has logos, then creating a well-designed logo of your own is easier than ever and well worth the cost. - Find the Social Platforms That Work for You
Facebook and Instagram are essentials for real estate social media, but which other platforms should you pursue? That depends on your goals, preferences, and target audience. Experiment with the most popular platforms, research which platforms work best for the audience you aim to reach and find the mix of platforms that works best for your real estate brand. - Learn to Create Captivating Titles and Captions
Formatting matters on social, whether you're posting a status, image, or your latest piece of content. By researching keywords and flexing your creativity, you can create titles and captions for your social posts that encourage people to click while making your posts more visible through social algorithms. - Don't Just Answer Questions; Ask Them Too!
Answering questions from your audience is an excellent way to build rapport, generate engagement, and share your expertise. Just don't forget about the other side of that coin! People love answering questions on social media because it makes them feel like they're being heard and gives them a chance to share their own opinions about the topics that matter most to them. - Variety Is the Spice of Real Estate Social Media
While it's natural to want to share your best new listings with your social audience, remember that moderation is key. Variety is crucial in keeping your audience interested in what you have to say and looking forward to your next post. Mixing in a seamless blend of behind-the-scenes real estate posts, personal stories, real estate advice, market data, and other types of posts will help keep your social pages fresh for your audience. - Educate and Inform Your Audience
When people connect with real estate agents on social media, they're typically looking for information that can help them buy, sell, or plan what to do next. Whether through answering questions, creating content, or sharing data, you should always be looking for interesting ways to educate, inform, and build trust with your audience. - Try Out Different Ways of Creating Content
There's no doubt that content helps make the world go 'round on social media, but that doesn't mean you have to restrict yourself to just one type of content. Keep the variety theme going by sharing blog posts, images, infographics, stories, video content, and more. - Build a Social Schedule That You Can Stick To
With so many other tasks to focus on, it can be hard to find time to squeeze social media into your busy day. Since consistency is so important on social, taking too many days off can undo much of the progress that you make. Avoid that common pitfall by building time for social into your weekly schedule and doing your best to stick to that schedule. - Don't Be Afraid to Try New Platforms
It wasn't too long ago that nobody knew what TikTok was, and the same could have been said for most major social platforms before they grew in popularity. Getting in on a new platform early can give you a big edge in building an audience. While you'll want to invest the most time in platforms that you already know are effective, don't be afraid to stay nimble by devoting some of your social time to experimenting with promising new platforms as they arise.
Whether through social media, real estate website design, our DeltaNET, or our many digital marketing services for real estate, our team is here to help your team make this your best year yet. If you've been searching for ways to take your real estate brand to the next level, we've got solutions to help you thrive.
