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Posts from February 20th, 2023

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February 20th, 2023 by

For most of the past decade, the big offering from real estate tech firms has been "white-label" solutions. This has been particularly true for all-in-one platform providers. However, the focus has been on customization. This has been in an attempt to help real estate brokerages differentiate their tech stack by offering something that looks or feels different from what their competitor down the street provides. 

As a result, for a time, customization thrived. The white-label effort grew. Customization allowed real estate brokerages to deliver unique content — such as flyers, postcards, and social media posts — inside a platform displaying the logo and brand colors. This "skinning" of tech platfo...

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Categories: Real Estate Marketing & Tech Magazine
Tags: Real Estate Marketing and Technology Magazine

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