Subscribe and receive email notifications of new blog posts.
RSS Feed
- 2026 | 17 Posts
- 2025 | 97 Posts
- 2024 | 114 Posts
- 2023 | 143 Posts
- 2022 | 188 Posts
- 2021 | 204 Posts
- 2020 | 190 Posts
- 2019 | 118 Posts
- 2018 | 122 Posts
- 2017 | 164 Posts
- 2016 | 95 Posts
- 2015 | 68 Posts
11
What People Think When They Visit Your Website
When a client is selling a home, you coach them on all of the reliable ways that they can make the property most appealing to buyers. First impressions are a top priority, but so too are all of the little things that buyers will notice as they tour the property in depth. While the concepts are different, many of the same ideas apply when discussing your real estate website.
Is your website easy to find, and does it make a great first impression when prospects arrive? After they arrive, can they easily navigate to find what they're looking for, do in-depth research on homes/communities, and take the next steps with your team? If you're unsure about the answers to any of those questions, now is the perfect time to make sure your website is delivering maximum value to your prospects, clients, and team.
What People Think When They Visit Your Website
So, what do people think when they visit your website? That depends on what they find when they arrive, of course! The first priority is to make sure you master the basics, like seamless, easy-to-follow navigation, modern, uncluttered design, a website that looks as great on mobile devices as it does on bigger screens, and search engine optimization (SEO) to make sure that your website is easy to find.
-
Navigation
All of the information and content that you pack into your website is only truly valuable if your audience can easily find it. If you've ever been to a website where finding what you need feels like trying to navigate an endless labyrinth, then you know how frustrating bad navigation can be. A prominently featured navigation bar that makes it easy and quick for your audience to find what it needs is an absolute must. -
Modern Design
For quite a few years now, website design has trended toward sleek, uncluttered layouts that make it as painless as possible for website visitors to find what they came to see and delve deeper into everything that your site has to offer. Every page and feature should have a purpose while fitting naturally into the bigger picture. -
Responsive, Mobile-Friendly Design
We've long since passed the point where people spend more time browsing on mobile devices than they do on bigger screens, so it's critical to make sure that your website looks and functions flawlessly on any size screen. With responsive design, you can ensure that everyone gets the same excellent experience. -
Search Engine Optimization (SEO)
While SEO is an ongoing process throughout the life of your website, there are plenty of things that should happen in the design (or redesign) phase to maximize the impact of your SEO. Before you hire anyone to design your website, make sure they have the SEO skills to maximize your website traffic.
Website Features to Inform and Engage Your Audience
Nailing the basics is a great place to start, but there's more work to be done before your website realizes its full potential. Here are some features that your audience will love, and that can also help turn your website into a well-oiled lead gen machine.
-
Listings Search
For a significant percentage of your audience, searching for listings is what draws them to your website and is a key factor in keeping them coming back for repeat visits. Integrating IDX search is simply a must for any modern real estate website. -
Enhanced Listings
Since so many people will be visiting your website to see listings, it's a good idea to have multiple ways to promote your best properties. Our Properties in Motion platform makes it easier than ever to create professional quality listing videos with voice-over, to showcase your top listings. -
Informative, Relevant Content
Your blog, along with neighborhood/city guide pages, are all crucial ingredients in the recipe for web design success. Content builds trust, drives traffic, and gives your audience a reason to keep coming back for more. Want all the benefits of content without the work? Our content specialists have you covered. -
Social Proof
Social proof is like word of mouth in the digital age. It comes primarily in the form of client testimonials and reviews. Client testimonials, especially, should feature prominently on your website. -
Social Integration
Of course, you'll also want to make sure that all of the social media connections you've worked so hard to earn can easily discover the latest and greatest news about your website. With our Social Connector tool, you can easily share content automatically to showcase listings, blog posts, and the latest neighborhood news.
So, are people seeing everything that they want when they land on your website? For a website with all of these features and more, our experienced real estate website design team has you covered from start to finish.
