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As a real estate agent, your local expertise is the defining factor that inspires people to work with you and not a competitor. Testimonials are the most important evidence you can have for your unique insight into your market.
While many real estate agents know they should follow up with satisfied customers for referral business, it is just as important to get testimonials whenever possible. These can take the form of written reviews on third-party websites like Yelp, or they can be testimonials you gather directly.
Let's take a closer look at the value of testimonials.
Testimonials are crucial because they serve as a form of social proof. With social proof...
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