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Your Website Is Outdated If...
We've all been there before. You're searching for a company that covers a specific need, find a link that looks promising, then land on a website that looks like it hasn't been updated since the days of dial-up internet. An outdated website certainly doesn't inspire confidence or build trust in the prospects who visit it — and that's if they can even find it in the first place.
Your real estate website should be the crown jewel of your digital presence, and an outdated website can seriously compromise your marketing potential. Here's how to tell if your website is outdated, along with some tips to help you turn your website into a modern marketing machine.
How To Tell If Your Website Needs A Fresh Start
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The Last Time It Was Updated Is Now a Distant Memory
Okay, okay, this one seems super obvious, but it's actually really important to point out. Even if your web design team did an awesome job and included all of the features that were considered modern at the time, a website that was designed 8 or 10 years ago will still be outdated in some ways no matter what. Technology progresses, trends change, marketing evolves, and new tools emerge. A well-designed older website may need fewer updates on average, but it will still need some tweaks to maximize its potential for a modern audience. -
Your Website Is Not On Good Terms with Mobile Devices
Modern websites are designed to look and function just as well, no matter what type of device is being used to access them. With so many people doing their web browsing on mobile devices, responsive, mobile-friendly design is an absolute must. So if someone on a tablet or smartphone can't get the same great, reliable experience on your website as someone browsing from a desktop computer, then it's definitely time for a redesign. -
Your Target Audience Can't Find It
The greatest website the world has ever seen is of little use if nobody is able to find it in the first place, and an outdated website can compromise your visibility in a number of important ways. An old website without good search engine optimization (SEO) is simply far more likely to fall through the cracks than a modern website that integrates the latest SEO tactics.
The rules of SEO change often due to changes in search algorithms, and some older SEO tactics can even have an actively negative impact on website traffic in the present day. SEO is one area where it certainly pays to keep up with the times, and it's hard to do that with an outdated website. -
You've Still Got Outbound Links to Your Backstreet Boys Fan Page on MySpace
Sometimes, the signs of an outdated website reveal themselves as soon as website visitors start digging a little deeper beneath the surface. While the reference to a MySpace link is very much tongue-in-cheek, a website that features old, broken links and outdated content won't do much to inspire your audience to stick around. They'll often be coming to your website seeking information, so it's important to make sure that the information you provide is accurate and up-to-date. -
Your Content Has a "Use By" Date of 2010
Just like you don't want to fill your site with outdated links, you don't want to fill your blog and website pages with outdated content. Your real estate content should be a major asset for your audience, but that can only be the case if producing fresh, relevant, modern content is a key pillar of your marketing plan. So even if other aspects of your website are up to modern standards, it's wise to periodically take a fresh look at your content plan. -
Your Homepage Has More Clutter Than a Flea Market
Sometimes, like at a flea market or garage sale, digging through piles of stuff to find the hidden gems can be a fun, rewarding experience... but that's definitely not the experience people are looking for when they visit your real estate website. They want to find what they're looking for quickly, easily, and with as little effort as possible.
That's why the days of cluttering website pages with unnecessary bells and whistles are long in the past. Modern design principles favor sleek, uncluttered design and simple, straightforward navigation to create an outstanding user experience.
Say Goodbye to That Outdated Website and Hello to More Leads
If you're feeling a little self-conscious about your website after reading this, don't worry! An outdated website may be a drag on your marketing, but bringing your website to the modern standard is so much easier with the right design team on your side. We're here to help you create a new website that both your audience and team are sure to love.
