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It's been said before that adopting technology to market yourself online leads to success in real estate. This was certainly the case for Amber Ortega, a shining agent at Coldwell Banker Legacy in Albuquerque, New Mexico, with over 14,500 followers on TikTok.
"Social media and technology have been my background since before I even thought about real estate," says Amber. "That's where most of my business is coming from now."
Amber's talent for creating content and using technology to build an online brand isn't just what helped her gain clients for her real estate business, but it's how she found her way to real estate in the first place.Â
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