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July
28

Serving Pennsylvania, Delaware, New Jersey, Maryland, and beyond, every agent and customer at RealtyMark is treated like a VIP. 

Looking to change up the real estate game, Ramon (Ray) Gaber founded RealtyMark in 2010. After starting in the Philadelphia area, the business quickly grew to New Jersey, Delaware, and Maryland. RealtyMark is now licensed in New York and expects to be approved soon in Georgia before expanding to Florida and California. 

Gaber founded the company with the goal of making the lives of real estate agents better. At RealtyMark, agents earn 100% commission, and their transaction fee is $275, capped at $2,750 annually. The base fee to be an agent at RealtyMark is $100 a month; however, the first year is free. Plus, if you bring a new agent to the company, you get an additional free year for recruiting that agent. 

"I always say there are only two ways to have more money in the world: make more or spend less," says Ray. We give them [agents] both at RealtyMark because we allow them to earn more money, we teach them how to earn more, and we let them keep it." 

The Agent Experience 

Not only is it possible to earn more money as a RealtyMark agent, but there are many other enticing incentives for them to succeed. For example, there's an annual RealtyMark cruise offered to agents who do between six and 12 transactions per year. The cruise is usually between seven and 10 nights. Last February, they went on a nine-night Royal Caribbean Cruise that stopped in Haiti, Labadee, St. Martin, and Puerto Rico. An eight-night Royal Caribbean cruise will be available next year. 

"It's good camaraderie for the agents to be able to not just see someone in the office," says Ray. "They're at the pool. They're at the beach. They're at dinners, lunches, breakfast, shows. It's more of a social atmosphere. A lot of our agents have become really close friends because of the cruise. So, it's a little different than a normal office atmosphere." 

RealtyMark's agents also have the opportunity to be racecar drivers. All they have to do is bring in sponsors. 

"NASCAR is the second most-watched sport in America," says Ray. "So, we have race cars on the street that look like NASCAR. And we have programs where if an agent can bring some sponsors in, they can get their own free car to drive around." 

Aside from these awesome benefits, RealtyMark agents can work from wherever they choose. While live training sessions are hosted several times a week or even multiple times a day, all of them are held virtually over Zoom. Agents are never obligated to come into the office if they don't want to. 

"Everything can be remote," says Ray. "If they want to come in, great, we have offices all over. But a lot of them never come in at all." 

Another perk of being a RealtyMark agent is having the RealtyMark Concierge Team at your disposal. This special team does all the agents' paperwork for them, so they don't have to. The concierge team is available seven days a week and will have a client's paperwork ready to sign that day. 

"I created this about two years ago, the RealtyMark Concierge Team." Ray continues, "I say besides creating RealtyMark and my two children, it's the best creation I ever made. The agent can be inside the house, and if the client says 'we want to put in an offer,' they can pull out their phone, go onto our site, enter between 10 and 15 items, and within the hour, all the paperwork is sent back to the agent ready to DocuSign." 

RealtyMark also provides constant support for their agents, and that includes having a 24/7 broker hotline they can call to ask for help. And no matter what time of day or how big or small your issue is, they will pick up the phone and answer your question. 

"At any time of the day or night, they can call and talk to a real estate broker," says Ray. "And basically, we always say, there are no dumb questions. We'd rather they ask the question first instead of getting in trouble." 

First-Class Treatment 

At RealtyMark, it's not just the agents who get treated like royalty — it's the customers too. While, of course, they provide excellent customer service and care, they also offer some unique programs clients love. 

First, through RealtyMark's Closing Protection Program, clients have peace of mind not only throughout the selling process but also right up until the very end. 

"If, for any reason, our clients do not go to settlement on time, and it's no fault of their own, RealtyMark will put them up in the hotel or motel of their choice for up to three nights," says Ray. "A lot of times, they say, well, why would that happen? Well, if we're representing the seller, all their stuff is in a moving van, and then something happens with the people that are buying their house, and now they have nowhere to sleep except on the floor. It's a nice extra touch to be able to do that." 

Also, since at RealtyMark "Everyone's a VIP," if the client needs a ride to the closing, RealtyMark will send a limousine to pick them up for free.  

"We send limousines for our clients; we own the cars. We send them free of charge to bring the clients to and from the closing because everyone's a VIP at RealtyMark," says Ray. 

RealtyMark gives out free cars to their customers to keep. If a buyer uses a RealtyMark agent that's also the listing agent of the property, they can get a free car leased for up to three years. 

"We give cars away if the buyer uses our listing agent," says Ray. "So, if we're the listing and they buy the house directly from the listing agent through a dual agency, we'll offer them a free car relative to the value of the home." 

They also do some exciting promotions, such as if you buy your new house with RealtyMark, they will list your old house for free. 

"We do promotions like buy your next house with me, and we'll sell your house for free," says Ray. "So, a lot of crazy stuff." 

Live on TV! 

Like any successful brokerage, RealtyMark has some excellent strategies for digital marketing. While they still use the essentials like social media and email marketing, they also have something far more unique: a TV show! 

For nine years running, RealtyMark has had their own show, RealtyMark Showcase of Homes, which airs every Sunday at 9 a.m. EST on PHL17. PHL17 is a popular local station that shows events, including Phillies games, Philadelphia Union soccer games, and the Mummers Parade — which, if you aren't familiar, is a famous Philly tradition that takes place every year on New Year's Day. Airing in 40 different counties throughout four states, many homes have been sold to viewers who watched the show and saw their dream home listed. 

"We've sold hundreds and hundreds of homes just because people saw it on TV," says Ray. 

Knowing that their house will be shown on the show also makes sellers more interested in listing with a RealtyMark agent. 

"It's a listing tool because if you lined up 10 agents that you were thinking about listing your property with," Ray continues, "And if we said, 'well if you list it with me, we'll put it on TV,' my agent's probably going to win out over the other nine." 

Plus, while television ads tend to be very pricey, RealtyMark agents can feature their listings for free on the show. So, it not only gives them a great way to advertise their listings to a wide audience, but it saves them money too. 

"A lot of work and many hours go into it every week," says Ray. "And I think it separates us because our agents can put their listings on for free. If they were to just buy commercial time anywhere to put their house on TV, it would be thousands and thousands of dollars. It's one of the benefits of coming to RealtyMark." 

Another nice thing about the show for both agents and clients is that there's a chance for their kids to be cast in the show. Instead of bringing in talent from elsewhere, RealtyMark gives kids in their own network the chance to have their television debut. 

"We put a lot of the agents' or the clients' kids on TV; we call them bumpers, and they're in between the houses for sale," says Ray. "We'll have little kids say, 'RealtyMark, don't make a move without us,' or they'll say, 'RealtyMark is selling America, one home at a time.' We give them different things to say, and obviously, the parents have to sign the video release because they're under 18. So, that's a cool thing, and a lot of our agents' kids are on TV." 

Talking About Tech 

It wasn't until 2021 that RealtyMark partnered with Delta Media Group®, which was recommended to them after their previous provider discontinued its website product. 

The first step in working with Delta was custom designing their new website — which they did with half premade templates and half custom design. 

Dimitri Yarbrough, RealtyMark's Operations Manager, says, "Delta was really efficient and helpful in making a custom website that fit our image." 

Once the website was up and running, they introduced their agents to the DeltaNET®. With agents of various levels of interest and understanding of technology, they liked the fact that it was something everyone could use. Aside from being easy to navigate, it was efficient and equated with industry standards. It was a "well-rounded solution." 

"It [DeltaNET] gives them the software they need for marketing, and the agents need their websites, and it's hands-off as well," says Dimitri. "It's pretty easy to use. It helps our agents, especially those who aren't interested in actually engaging in technology. They can just click the button, and they have what the industry standard is. You need that stuff these days." 

Dimitri believes that it's important to have products like DeltaNET that cater to the older generations and those that aren't as adept at using technology. Otherwise, those people will get left behind — and they shouldn't. While traditional print marketing and community outreach are still viable options for some, it's not where the industry or the future is headed. 

"In the near future, it seems like there's going to be a big divide between the technology cans and the technology cant's," says Dimitri. "There's going to be a divide between those two groups of people, so I think what we try to do is get the happiest medium because you can't just abandon those people." 

RealtyMark is the Future 

RealtyMark's slogan is "The Future of Real Estate." They feel that they are the industry's future because they not only look toward the future but are consistently coming up with innovative ideas that haven't been developed yet. 

"We're definitely outside-the-box, not your normal vanilla company," says Ray. 

They aren't looking to be like their competitors. Instead, they strive to be something different and offer something other brokerages don't. RealtyMark always has a new idea waiting to be unveiled, even with all the creative initiatives they already have in place. 

"We have a lot of cool stuff on deck that we're about to launch because our industry's changing every day," says Ray. "Every time they raise interest rates that will slow the market, there are fewer houses, so the more creative ones get the listings, and that's what we teach our people: how to beat out the others because that's what's going to make them survive instead of giving up." 

RealtyMark is extremely fast-growing, amassing thousands of agents in just under 12 years of business. And as they expand to new parts of the country, they're looking to double their numbers. If they continue to provide high-quality service and use their creativity to change the industry, there's no way they won't succeed. 

To learn more about RealtyMark, visit realtymarkllc.com

August
3

Assisting buyers and sellers from Northport to Stony Brook to Garden City, Coach Realtors has been providing luxury on Long Island for nearly 70 years.

In 1954, two friends who met during World War II created a small one-office firm called Coach Realtors. Around 1980, Coach Realtors merged with another small firm, Northport Realty, owned by Lawrence and Georgianna Finn. Now led by Lawrence and Georgianna's children, Whitney Finn-LaCosta and Lawrence P. (LP) Finn, Coach Realtors lies on a foundation of both friendship and family. 

Coach Realtors has come a long way since the merger. Today they have 19 offices throughout Long Island and more than 700 high-performing agents. They also have luxury partnerships with a number of organizations, including LeadingRE®, Mayfair International Realty®, Luxury Portfolio International®, Christie's International Real Estate®, and Who's Who in Luxury Real Estate®. 

Innovation in Recruiting 

A major factor in the growth of Coach Realtors has been their ability to recruit the right people in the right way. 

"As far as bringing on agents, I always said that we brought in more agents to our company because of the good agents we already had," says Whitney. "We have really wonderful people that work for our company and like attracts like." 

First-time agents at Coach have had immense success in starting their careers. Coach Realtors is a mentor company: they take in new people and help them develop their real estate careers. Many of their recruits have now been in the business a long time. 

"We've been very good at taking in new people and developing a real estate career they've had for a very long time," says Whitney. "And we've had people that have been very successful in our company, started their careers here and been with us for 10 years, 15 years, 20 years, 30 years plus." 

To attract new agents, Coach Realtors recently set up their very own recruitment website, Join Coach, through Delta Media Group®. This site allows potential agents to get a sense of Coach's culture and the resources that would be available to them as an agent. It also gives them an easy way to get in touch with the leadership team. 

Time to Teach 

Over the years, Coach Realtors' leadership team has taught and mentored hundreds of sales agents. This comes as no surprise considering the company's core values and background in education. 

"My mother was a teacher, and I was a teacher. So, the importance of education runs deep throughout our company," says Whitney. 

As soon as an agent signs on, the training process begins. Coach Realtors has a comprehensive two-week program to get agents integrated into the company, the technology, and the real estate industry. 

"We have a professional start program that we call Pro Start," says LP. "It's about a two-week program for when agents first join the company, and it's to get them associated with Coach and start to understand social media marketing, the DeltaNET®, and those aspects of the business. Then we also go into tips and tricks for listing presentations and how to prospect for business, so it encompasses a lot." 

Although Pro Start ends after two weeks, the education at Coach never does. Whether achieved through mentoring, weekly training sessions, or bringing in top-level speakers and panelists, there are endless opportunities for agents to continue learning. 

"The training in our industry is never-ending, and it has to be consistent and ongoing," says LP. "There's always an opportunity to learn and grow in our business if you've been in it for two days or you've been in it for 20 years." 

"The Best Work Comes From the Heart" 

The motto at Coach Realtors is "The Best Work Comes From the Heart." The staff has used this saying to create an environment based on unparalleled positivity and support. The team not only believes in providing this for their customers but for each other as well. 

"I always say the company and office environment should be an environment where when you have your worst days, you should be able to walk in and they pick you up, and they dust you off and help you get back out there." Whitney continues, "And when you have your best days and your biggest successes, they should be clapping and championing you and championing those successes." 

In an industry like real estate, where there are endless obstacles to overcome, optimism can be hard to come by. But Coach Realtors understands that it is much easier to have a positive outlook when you feel supported. 

"I think that positivity is when you have support, and you feel supported, and you know that there's someone there at any level no matter what you need, may it be from marketing, technology, your CRM," says Whitney. 

Selling Luxury 

At Coach Realtors, they aren't just selling homes. They're selling luxury. And that means more than just showing a well-appointed home. This sense of luxury also includes how they treat their customers, the experience they give them, and how they make them feel. It's a whole package. This level of care remains the same no matter the property's price. 

"We do have some high price points on Long Island, but it's important to realize that no matter what home someone's selling, whatever home anybody is buying, that is usually the top of what they can afford," LP says. "And they deserve to have that luxury experience, no matter the property price." 

Along with providing a high level of customer service, selling luxury is also about selling something special. That's why every house Coach Realtors sells comes with a story. 

Whitney says, "We make sure that we deliver a story, something unique that talks about the property and talks to the potential buyer, tells them why that property is special." 

Delivering Through Delta 

To assist them with their technological and marketing efforts, Coach Realtors has been working with Delta Media Group since 2018. They chose Delta for several reasons and feel that they made the right decision with the company's future in mind. What initially drove them to Delta was that, unlike other tech firms, everything they needed was all in one organized place. 

"A lot of the service providers out there are like an ugly ball of clay, just kind of bolting stuff on, and you have this big bumpy, lumpy mess at the end," LP says. "The ecosystem Delta has created is all in one spot. It's a nice, small, clean round ball that plays well. There's no need to keep bolting things on." 

Not only are they satisfied with the product and find it easy to use, but they are also fond of Delta's leadership and how they are always looking out for their business and their agents. 

"It has to do with the leadership of Delta too, their willingness to listen to what the needs of the companies are and then to create new products or make changes," says Whitney. "And it's about the agent and what the agent needs to make their business better. And I think that Delta has a really good understanding of that." 

The Coach Realtors team is also pleased with Delta's responsiveness and ability to both accept and implement feedback. 

Coach Realtors' Communications Director Shannon Heyman says, "I've worked with a lot of different types of technology platforms, but Delta Media Group is the first company I've worked with that is so responsive and encourages feedback. And they not only accept the feedback, but they make the changes that the feedback is requesting. At Coach, we also put focus on listening to our agents' wants and needs, and we try to make the necessary changes to accommodate those requests. I think that is why our partnership with Delta Media Group works so well. Both companies prioritize the customer and agent." 

A Vision for the Future 

With a proactive approach, Coach Realtors constantly uses new technology and innovation to think ahead and plan for their future. From the very beginning, Lawrence and Georgianna Finn had a vision for the company's future. 

"My parents always had good focus and a good vision for what they wanted to happen," says Whitney. 

Coach Realtors has recently used their "vision" to launch Coach Video Studio. The studio is run by professional videographers who work with their agents. To create it, they converted one of their conference rooms and added backdrops and props. 

Delta Media Group assisted with this recent development by creating the Coach Video Studio website, where agents can sign up for appointment times with videographers. So far, the video studio has been a huge success and proven beneficial for Coach agents in their marketing efforts. 

"We understand the importance of video, and that's really where a lot of marketing, especially in real estate, is going," says Shannon. 

Ideas like this are what sets Coach Realtors apart and ensures the company will be prepared for the industry's future. If you have a vision for where things are going, you can never get lost.  

"Coach has been around for quite some time, but a large part of our continued success is the ability to see where the industry is going, the marketing needed to get there, and then acting quickly to provide our agents with the necessary tools to adapt and continue to grow their business," says Shannon. "This part of who we are is something we're really proud of." 

To learn more about Coach Realtors, visit coachrealtors.com and joincoach.com.

 

 

July
25


Founded by a mother and son, Joyce Realty is a force to be reckoned with in the New York metro area — covering all five boroughs of NYC, northern New Jersey, and the New York Hudson Valley.  

When Kevin Joyce was growing up, he never imagined following in his mother Mary Ellen's footsteps and entering the world of real estate. He had a passion for the arts and wanted to be an entertainment lawyer.  

"During elementary school, middle school, high school, and college, my mother was always engaged in real estate, working as an agent/broker for Patriot Realty, which eventually became Century 21," Kevin continues, "At the time, I had absolutely no aspirations to actually go into real estate." 

That all changed when Kevin took a real estate course as an elective in college. 

"Running out of electives in college but needing extra credits to graduate, I took a real estate course, and to my surprise, I realized I had a passion for it," says Kevin. "Needing a sponsoring broker to take the class, I turned to my mother's broker, Patrick Nealon, and started doing real estate. When I approached my mother and told her I was going to work real estate for the summer, her advice was, 'don't do it.' However, right out of the gate that summer, I made $58,000, and I thought to myself, 'ok, I have the gene.'" 

From this experience, Kevin ultimately realized that even though she warned him not to pursue it, his passion for the industry was passed down to him from his mother. Continuing on this path with Century 21, out of 8,000 agents in the Northeast, Mary Ellen was ranked #3, and Kevin was ranked #5.  

After having such immense success during his first few years in the business, Kevin proposed the idea to his mother of the two of them starting their own company. And together, they decided to go all-in, and that was the birth of Joyce Realty, joining together as equal partners in 1994. 

Sadly in 2013, Mary Ellen passed away after a long and courageous battle with ovarian cancer. Her 15-year odyssey through this disease considered a miracle in itself at the time, was a testament to her faith, strength, and unwillingness to ever give up. Since then, Kevin has served as the company's president and principal broker.     

Setting up for Success 

The first step in starting Joyce Realty was opening the first office in Pearl River, NY. This 5,000-square-foot location is currently the brokerage's main office. Kevin laments, "If we were a Macy's, that location would be considered Herald Square for our company."  

After setting roots in Pearl River, Joyce Realty branched out to northern New Jersey, setting up shop in Mahwah in Bergen County. They recently opened a beautiful new office in Throggs Neck, on East Tremont Avenue, a prime location in the Bronx, even offering a water taxi service bringing you to midtown Manhattan in 20 minutes. Joyce Realty not only sells properties in the Bronx but in the other four boroughs and Westchester County as well.  

Although there is a great deal of competition in New York City, Joyce Realty recognizes the benefits and opportunities that come with being in that market, such as the high price points.  

"The New York Metro market is a prime marketplace to be in," Kevin continues, "And I feel very fortunate sometimes because I've been going to places where, for instance, in the Midwest, a broker that did 2000 transaction sides, but their average sale price is $170K. My market is $680k right now."  

Kevin has always known exactly what he wanted Joyce Realty to be. He never needed to be the biggest brokerage in the city, but rather one with a good reputation that speaks to the hard work of its team members.  

"I like to think of myself as maybe not the biggest company, but I like to say that we're like a battleship boutique brokerage in the hottest markets in this country," says Kevin.  

Cultivating a Brand  

In the company's early days, Joyce Realty had its own magazine to advertise their listings, which were sent to over 30,000 people. It was sent out 10 times a year over 10 months. Unfortunately, this venture ended when the publisher closed its doors and print started transitioning to digital.  

"We had our own magazine," Kevin continues, "It was a private cover for what's now The Real Estate Book, which is Network Communications. We jumped on their distribution, and I had 72 advertisers in my magazine."  

To market current listings in the digital age, Joyce Realty joined REBNY (Real Estate Board of New York) and is part of four other multiple listing services, including one in New York and three in New Jersey. They are also the exclusive affiliate for Leverage Global Partners.  

Considering he's an artist and his father owned a paper company, design comes naturally to Kevin. Therefore, he worked side-by-side with a designer to create the brand's original graphics and other marketing materials. He still assists with many of the company's creative projects today.  

"A lot of the stuff that was built, ad-wise, I did with the graphic artist hands-on," says Kevin. "I'm used to that type of diet, and I like it because it's creative."  

Trying Times 

In the first 10 years of Joyce Realty, the company grew considerably, to the point where by 2007, they had seven different offices. However, the early 2000s was a trying time for brokers. Kevin vividly recalls the 2008 market crash and how it affected the company and the real estate industry as a whole. But instead of giving up, he saw it as a chance to restructure and make necessary changes.  

"We had been a much larger company managing seven offices at one time, but then 2007-2008 hit us, and I knew I had to swallow any type of pride that may be inhibiting us from moving forward," says Kevin. "So, you have to renegotiate with your landlord to get out of leases as well as contracts with multiple vendors." 

Despite these challenges, Joyce Realty survived the recession and came back better than ever. Plus, going through that made them better prepared for the current market and the obstacles that came with COVID-19. Kevin also recognizes that the city and suburban markets are vastly different, which has become even more apparent over the past few years.  

"The concentration and the population in the city are a different animal than, say, dealing with suburbia," says Kevin. "We are seeing our unit values, the transaction sides, go up exponentially. We are experiencing where the lack of inventory and the rate-raising environment has created a vacuum where I'm seeing bids go over $100,000, waving inspections. The fed is raising the interest rates because they're trying to tame down inflation."  

Joining Joyce 

Recruiting new agents is an important part of Kevin's role as president of Joyce Realty. That's why one thing that initially appealed to him about Delta Media Group® was the ability to custom-make his own recruiting website. With the help of Delta's design team, Kevin created JoinJoyce.com, an innovative recruiting website to attract new agents. 

"I did some digging within Delta, and I saw some other companies that had recruitment websites," Kevin continues. "And that's a big part of my business."  

Although Joyce Realty is often looking for new recruits, when it comes to hiring talent, they certainly value quality over quantity and thus only want to work with those that are a match with the company. 

"Recruitment is important to me, but it has to be a fit," says Kevin. "I usually sit with somebody, and we chat, and then I see what their motivation is. We have amazing systems in our company with onboarding people into our group. But I would rather have 50 really well-fed agents than 200 agents doing two transactions."  

Having Their Backs 

Kevin feels that in order to run a successful business, a leader should be someone who is always there to run ideas by and lend a helping hand.  

"I love succeeding; I love getting people what they want and doing a good job," says Kevin. "And I love seeing my agents succeed, and I'm always their wingman. They know they can pick up the phone, and if they need to talk to me about something, or brainstorm about something to get something done, I'm always there for them."  

He also understands the importance of giving the team the proper resources and a clear set of guidelines. So, aside from providing them with top-tier technology to make things simpler for agents, Joyce Realty has a handbook that is updated every year as the industry changes. Company processes and expectations change along with it.  

"We have a policy and procedure handbook that everyone can get every year," says Kevin. "Anything and everything that could come up is inside that book."  

Kevin believes that agents should feel like their broker is working for them, not the other way around. For agents to feel supported, they need to know that you have their backs, no matter what. 

A True Partner 

Kevin first came across Delta Media Group after noticing that other well-known brokerages in the area had been working with the company. He saw the benefits the partnership could have and how it was run and decided it was the perfect opportunity to take Joyce Realty to the next level. 

"I've been a huge proponent of building infrastructure and having processes that will bring value and bring in business," says Kevin. "And that's what attracted me about Delta." 

He has found that the products Delta offers are worth the investment, saying, "I'm investing more with Delta because it's smart." 

Although Delta Media Group is Joyce Realty's tech vendor, Kevin sees it as so much more than that. 

"I don't think of you guys ever as my vendor; you're a partner to me," says Kevin. "You're my online window to the world. That's where people look." 

What Kevin values most is the team at Delta. He appreciates being able to meet with the staff regularly and is always aware of what's happening and what's new with the technology. 

"Just keeping the pulse where no one feels that they don't know what's going on. That was an important thing for me," says Kevin. 

Targeting the Younger Generations 

Being in a metropolitan area packed with young people, the majority of Joyce's prospective clients fall into the Gen Z and Millennial categories. Because of this, using generational marketing to directly target their customer base is an essential part of Joyce's marketing strategy.  

Joyce Realty targets these younger groups by showing them the data and giving them the information they need to start the home-buying process. On their website, they have a First Time Home Buying Guide as well as a Millennial Homeownership Guide. These guides are complete with everything young buyers need to know — from reasons to own your house to understanding down payments, mortgages, and the loan approval process. 

"I think Gen Z appreciates the value proposition of giving them really strong data and a one-stop package type of situation and streamlining everything," says Kevin. 

Another way they market to younger buyers is through their blog on their DeltaNET® website. While their blog appeals to every demographic, posts about saving for your first home, local restaurants and bars, dog parks, and Instagram-worthy spots are reeling in those Gen Z and Millennial buyers by telling them the information they want to know. 

Joyce Realty also caters to first-time home buyers because they have their own mortgage company, QuestStar Mortgage, that Kevin created himself. QuestStar Mortgage is a full-service mortgage company specializing in conventional, FHA, VA, jumbo, and refinance loans. Through the Joyce Realty website and the Loanzify app, the home loan approval and mortgage calculation processes are made easy and can be done from anywhere. 

"I recruited from one of my competitors, a loan processor, and we're online now with seven of the largest banks, and we can cater to every need that people have," Kevin says. "It's a one-stop-shop solution that we offer." 

Kevin believes that Gen Z is the industry's future and feels that the younger generations are starting to see the value in homeownership and having a place to call home. 

"I think no matter what generation, even though it's Gen Z and they say that Gen Z is not going to stay at the same employer for a long time, they're going to jump around," Kevin continues, "I think what's happened to everybody with us dealing with this COVID plague is we recognized that home is where the heart is." 


Moving Forward 

Aside from revamping their technology with Delta and introducing new generational marketing strategies, Joyce Realty has recently made several other updates. They renovated their corporate office and did the build-out of their mortgage suite. 

"We got all licensed," says Kevin. "I got personally licensed as a mortgage loan originator, which was a new thing. We grew that side of our business. We want to have the experience for our clients to have a one-stop real value where you can say, well, I'm going to check this out. I can beat the retail bank anytime because I deal with the largest wholesale banks in the nation." 

During the pandemic, Kevin took the time to build a new structure for the company. He declared it his responsibility to lead his team through such a difficult time. 

"It was a lot during this COVID period; we were moving forward and building the business up and infrastructure up to be ready," says Kevin, "That's really what my job has been: to lead. I was hands-on with the whole build-out of our sites from square one." 

Kevin feels that consistency is the key to continued growth and success; nothing lasts if you aren't always striving for better. 

"The biggest thing I think to have longevity is consistency," he says. "I'm never completely 100% satisfied because I want to do better." 

Kevin also believes that having the right tools and support in your corner is essential to keeping momentum, which is something every business needs to move forward. 

"It's called momentum," he explains. "You can't let the grass grow under your feet. You have to keep on moving with everything. And that translates into not just work, but personal life, fitness, just being a good person and growing. You have to keep the wheels turning, get things locked down, and get your position in place for where you want to be and where you're going to grow." 

Leaving a Legacy 

Although Kevin's mother isn't around to run the business with him anymore, the lessons and values she instilled in him during his childhood and early career remain present. 

Kevin's mother always told him, "Always be ethical. Keep your sense of humor. Try your best and be consistent, and you'll be above the pack." Kevin takes this advice with him everywhere he goes. It represents the company and the values that every staff member and agent at Joyce Realty follows each and every day. 

Another lesson Kevin learned from his mother is that people don't become successful by others getting things done for them, but rather by watching the examples others have set for them while making something their own. 

"My mom never gave me any leads, but I did watch her," says Kevin. "And I don't think anyone that's truly successful in real estate emulates exactly; you make it your own, and you internalize it." 

Finally, Kevin puts people first and cares about his clients, just as his mother always did. His primary goal is to help his agents and clients succeed, and he loves doing it.  

"I really care about the people first before my transactions," says Kevin. "And I think that's where my strength has always been, with my agents and my clients and everything that I deal with and growing the company because I believe in it, I'm passionate about it, and I really I love what I do, and I don't think many people can say that." 

As Kevin continues to follow his mother's advice, the example she set for him, and always puts his customers and agents before himself, Joyce Realty will continue to leave a legacy — just as Mary Ellen did. Real estate runs deep in the Joyce family, and the leadership qualities, talent, and passion Kevin inherited are truly what sets Joyce Realty apart from the pack. 

To learn more about Joyce Realty, visit joycerealty.com and joinjoyce.com.

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