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Real Estate Training in the Digital Age
Training for real estate agents continues evolving as new technologies are invented and new strategies become popular. With the amount of digital tools available today, agents must understand how to use them effectively. If your brokerage is using the same methods to train new hires they have for decades, it's likely time for a change.Â
Effective technology training is also a key factor in getting agents to fully adopt the tools you offer and use them daily. Without it, they may decide it's too challenging or not worth the effort, leaving you paying for a complete system your agents aren't even using.
Digital Skills Every Agent Should Learn
No matter what region you live in or who your target demographic is, it's imperative to use technology if you aim to make it in today's real estate market. Here are some digital skills your agents should learn during the training process:
- Website Management: The first essential skill for success in today's real estate landscape is website management. An agent's online presence begins with a personalized real estate website. That means they must have the skills they need to build and maintain that website. When partnered with Delta Media Group®, website management is streamlined in DeltaNET®.
- Email Marketing: Automated email marketing tools, such as Delta's Email Drip Campaigns, are must-haves for staying in touch and generating new business.
- Social Media: To have success running any business in 2024, you must be proficient in using social media. Luckily, tools like Social Connector make it simple to post and stay consistent with various platforms.Â
- Video Technology: Video content for property listings and other types of real estate marketing is more popular than ever, highlighting homes in their best light and enabling customers to see your homes from anywhere in the world. Delta's Properties in Motion enables you to create high-definition branded video content you can post or even share on a single-property website.
- Customer Relationship Management (CRM): A modern, all-in-one CRM platform such as DeltaNET has a stack of automated tools like automated reports, Delta Pitch, and Open House Connector® to help manage customer relationships and assist with lead generation
- Online Transaction Management: Today's buyers and sellers expect the transaction process to be simple and convenient for them. Therefore, any agent who wishes to thrive must manage their transactions online using methods like electronic signatures, online document sharing, and digital payment processing, to streamline the buying and selling processes for their customers.Â
- Artificial Intelligence (AI): AI is a great tool that can be extremely useful to real estate agents, helping with content creation and communicating with customers. Whether they are writing a blog post or responding to an inquiry, AI can save time and aid in converting leads into customers.Â
- Data Analytics: Another skill agents should know is how to use data analytics to track engagement on their website and social media platforms and analyze trends. This way they can adjust their digital strategies accordingly.
- Cybersecurity: The final lesson every agent should learn if they are going to build a presence online is how to prospect sensitive client information and prevent data breaches. This training can include password management tactics, phishing attempts, and how to secure communication channels.Â
Continual Feedback and Education
Although training should be an integral part of your agent onboarding process, the education shouldn't stop there. In an ever-changing industry, you must continue to offer opportunities for them to learn new tools and technology and have someone on the team available to offer feedback and support.Â
DeltaNET® Academy Makes Training Easy
With busy schedules and other barriers always getting in the way, it can be difficult to get together with agents to conduct face-to-face training. Plus, there is no better way to learn how to use technology than by interacting with the technology yourself. That's why we created DeltaNET Academy.Â
DeltaNET Academy is a unique, interactive virtual platform built into DeltaNET offering a variety of resources including slideshows, videos, and even quizzes to help agents get better acquainted with their technology. Giving them the ability to take courses whenever their schedule allows, this platform is convenient for all and requires no additional cost. Learn more by contacting us today!
