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July
29
29
SMS Text Messaging 101
There's a reason that SMS text messaging is one the most popular communication methods in the world, but are you leveraging all of the benefits of SMS texting for your real estate brand? Since it's so widely used, works with a huge range of technology, and resonates with just about every demographic, SMS texting is a convenient, effective way to communicate quickly with your audience. SMS text messaging has many applications in real estate marketing, and modern real estate tech can make the whole process much easier to manage for you.
The Benefits of SMS Texting
- Wider Reach
Few methods of communication can come close to matching the reach of SMS texting, because it's something that just about every client and prospect uses daily. Even social media platforms, while widely used, often have varying levels of engagement depending on demographics. With SMS texting, you can easily reach every Gen Z buyer who's always online to the retired couple shopping for the perfect place to downsize and prefers to communicate via their flip phones. - Higher Open Rates
While there may be some rare holdouts, it's safe to say that most of us are conditioned to pick up our phones and click the notification when a text message arrives. SMS texts have higher open rates than many other types of digital outreach, making SMS texting an excellent tool for quickly disseminating important information and reaching people who may not check their email/social feeds as diligently as they keep up with their text inbox. - Simple and Convenient
SMS texting is easy to do — especially with the right tools. It doesn't take any special knowledge of search engines, social media trends, ad campaign development, or online content creation. That lowers the barriers of entry for getting started and also makes SMS texting a convenient, anytime option that fits naturally into your workflow. - Reliable
SMS text messaging is something you can count on, in more ways than one. It uses a device that just about every client/prospect will be carrying in their pocket, doesn't require specialized technical knowledge, and doesn't even require the recipient to have an internet connection to reach them. - Trackable
With SMS texting, it's easy to track results. This is true on a smaller scale, in terms of how the individual recipients of your SMS texts interact with the messages you send. It's also true in a macro sense when you zoom out to see the overall impact your various SMS texting activities have had over time and find new ways to optimize your outreach.
Making SMS Texting Part of Your Marketing Strategy
- Send Customers Direct Messages
For many customers, SMS texting will be the most convenient communication option and the method they prefer to be reached for anything that doesn't require a long conversation. Sending customers direct messages through SMS is a natural fit for so many of the small back-and-forths that happen throughout the process of buying or selling a home. - Send Mass SMS Texts to Specific Groups
Just land a new listing that you know a certain segment of your audience will love? What about an exciting open house that you're ready to announce, or a price drop on a home that you know some of your clients have had an eye on? Sending mass texts to specific groups is one of the best uses of SMS texting, allowing you to quickly communicate key information in a format that's convenient for everyone involved. - Leverage Text Messaging Automation
As with email marketing, SMS text messaging allows you to leverage the benefits of automation, as long as you have the right tools for the job. Our DeltaNET real estate CRM, which we'll touch on in more detail shortly, makes it easy to automate texts so you can save time while still achieving great results. - Integrate Email and Text Messaging
Like SMS text messaging, email has tremendous reach and is widely used across a broad range of demographics. Integrating your email communications and text messaging is an excellent way to ensure that you can always reach your audience in ways that are convenient for them.
The Easiest Way to Handle All of Your SMS Texting Needs
While SMS text messaging has many benefits, handling it all manually would quickly become a major time drain. With DeltaNET, you can handle all of your SMS text messaging from the mobile and desktop versions of the CRM, so that you always have the tools that you need at your side. Send direct text messages to clients, initiate campaigns, track results, and engage your audience — all from the palm of your hand or the comfort of your desk.
