Posts made by author 'Blair Krassen'
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- 2026 | 28 Posts
- 2025 | 97 Posts
- 2024 | 114 Posts
- 2023 | 143 Posts
- 2022 | 188 Posts
- 2021 | 204 Posts
- 2020 | 190 Posts
- 2019 | 118 Posts
- 2018 | 122 Posts
- 2017 | 164 Posts
- 2016 | 95 Posts
- 2015 | 68 Posts
15
Matthew Schnepf: An AI-Driven Agent With a Heart for Homeowners
Raised in Queens, Matthew Schnepf has been an agent with Coldwell Banker American Homes in New York for the past 12 years. Ever since becoming a real estate agent, technology has taken on the role of Matthew's personal assistant. He has enabled DeltaNET to streamline his business for the past five years. More recently, he has been employing AI tools such as Claude and ChatGPT to assist with tasks like data analysis, graphic design, and photo editing.
Motivated by Personal Experience
Matthew was motivated to enter the real estate industry because his parents were deeply affected by the 2008 financial crisis, which had...
8
Deals in Heels: Amy Lilly's Journey From Marketing Technology Trainer to Top Performer
Amy Lilly, otherwise known as the agent behind Deals in Heels, became a licensed REALTOR® in 2018; however, her real estate journey began long before then.Â
Amy grew up around the real estate industry. Her father built houses, sold mobile homes, and managed rental properties. Her career started with flipping houses, staging, and managing rental properties. She then got a job as an office manager and technology trainer. Later, she became the MLS Director and Trainer for the Kanawha Valley Board of REALTORS®. After that, she got her license, started selling, and surpassed her first-year sales goal in under six months.Â
One of her brokerage's top performers, Amy has received some incredible recogniti...
6
From Snacks to Strategy: A Step-by-Step Guide For Planning Your Next Real Estate Recruiting Event
As the busy season winds down and the new year approaches, autumn is a popular time for real estate professionals to explore new opportunities. This makes it the perfect time to refine your brokerage's recruitment strategy, which should incorporate a combination of online and face-to-face methods.
Much like prospecting for real estate clients, getting your brand out there is always the first step in recruiting new talent. Establishing a connection begins online with an SEO-optimized website, as well as a presence on job recruitment networks like
21
Building Authority and Generating Leads: LinkedIn Strategies for Real Estate Professionals
LinkedIn offers real estate professionals many advantages. With ample opportunities to build relationships and generate leads, the National Association of REALTORS® reports that over 50% of agents use LinkedIn regularly to promote their business.
LinkedIn is an effective platform for connecting with other agents and brokers as well as establishing yourself as a knowledgeable and trustworthy brand. By taking just a few minutes a day to grow your network and share educational content, you can close more deals.
Let's take a look at the strategies real estate professionals are using to generate leads through LinkedIn:
1. Opti...
16
Sonia Taska: A Florida Real Estate Expert With a Multi-Faceted Marketing Approach
After more than 15 years of working in property management, Sonia Taska got her real estate license and, in 2020, joined Adams Cameron & Co. REALTORS as a sales agent.Â
When Sonia began her journey selling real estate, one thing she quickly discovered was that there was much more work involved in real estate marketing than she had ever imagined.Â
"I had no idea what I was doing when it came to marketing," she says. "I honestly thought I could just send out some flyers or postcards and the calls would come rolling in — boy, was I wrong!"
She soon learned that for marketing to convert to new business, a multi-facet...
