Posts made by author 'Stephanie Hollender'

A real estate agent's lead pipeline is different from those in virtually any other industry.

When it comes to nurturing leads and guiding them through the process, real estate clients are less like consumers – who compare a few options and then buy – and more like businesses.

What does that mean? Well:

• Unlike most consumers, real estate clients can take a year or more to make a decision.
• They have multiple points of comparison (agents, properties) and lots of information.
• Their decision-making process is very nonlinear, and it can start, stop, and start again.

For all these reasons and more, real estate customers are not always the easiest to keep track of. The main advantage a real estate agent has is his or her ability to build a personal relationship.

When you have a strong, ongoing relationship with a prospective buyer or seller, that person is much more likely to ultimately come to you when it's time to move the transaction forward.

You brought your relationship-building skills to the table when you joined the industry, of course. But without a method of tracking each customer and where they stand in the process, it becomes very difficult to follow up with relevant information at precisely the right time.

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When you use the words "location, location, location" speaking one-on-one with a real estate client, you're most likely talking about a specific home or property.  However, the phrase takes on a whole new meaning when it relates to your marketing strategy.  Real estate pros using hyperlocal content as a part of their online marketing strategies target neighborhoods, homes, local businesses, and events to draw the attention of a specific audience to their communities.

Hyperlocal content is one of the biggest keys to attracting a loyal audience for your real estate website and carves out a unique space for your business online.

6 Ways to Grow Your Business with Hyperlocal Content

Hyperlocal content is an essential element in the online marketing strategies we create for our clients at Delta Media Group.  Let's take a closer look at how to use hyperlocal content to grow your real estate business.

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Wouldn't it be nice to draw countless qualified leads to your real estate business, without paying for ad space or picking up the phone to cold call? That's the promise of content marketing, and it's one of many reasons why content should be a crucial element of your real estate marketing strategy.

Planning Your Website's Content Marketing Strategy

Your content is waiting to increase visibility, add value, educate, and ultimately turn prospects into clients.

Content marketing is a big part of what we do at Delta Media Group. Today, we're going to take a closer look at how you can use content to grow your real estate business.

• Why Content Marketing Matters in Real Estate
  Content is an important marketing tool no matter the industry, but it's especially valuable in real estate. The vast majority of people start searches online--whether they're looking for a home or working to find an agent. Your content should demonstrate your expertise, share valuable tips, highlight market areas, and show prospects why you're the right choice for their needs. Content is also a key element in search engine optimization (SEO), which makes it easier for prospects to find your business online. Ultimately, content creates qualified leads, which is why it's a must-have for REALTORS®.

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Just like Blake Lively and Ryan Reynolds, Lois Lane and Clark Kent, or spaghetti and meatballs, some couples are a natural fit. 

The same holds true for search engine optimization (SEO) and content. 

For people who are new to online marketing strategies, they might assume SEO and content exclude one another. That could not be farther from the truth.

Great content is a key pillar of SEO success, and SEO helps prospects find all of the content that you work hard to create. When you harness the power of their complementary personalities, the perfect match is created, and unbelievable results occur.

Let's take a closer look at why SEO and content are the "IT" couple when it comes to online success for your real estate business.

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Your real estate website is one of your most important marketing assets and should be a huge part of your lead generation strategy. But your website can only do its job if prospects know where to find it!

Search Engine Optimization (SEO) is crucial for helping people find what you have to offer and drawing traffic to your website using search engines. 

Google is the most popular search engine and the place where a lot of SEO work is centered. By helping Google learn why your website is valuable and what it's all about, you can improve your search ranking. The goal is to land on the first page of search results for key terms, which makes a tremendous difference in attracting quality traffic to your website.

SEO is an integral part of the real estate marketing strategies we design for our clients at Delta Media Group. Let's take a closer look at how we use SEO to generate better traffic and leads, at a lower cost per lead.

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