Posts with tag 'Brand Building'
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27
How To Build Your Online Branding
Compared to all the other real estate professionals in America, what makes you special?
Phrased that way, this might feel like an intimidating question. But rest assured, there is an answer. The way you respond shapes your business in profound ways.
Here are examples of ideas other real estate experts like you have had:
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"I'm special because nobody else knows the Borough of Brooklyn like I do."
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"I'm special because I truly understand what goes into senior downsizing."
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"I'm special because I bring years of negotiating experience to my clients."
The question is, how can you communicate your advantages so your leads will know and remember them? The solution i...
5
What To Post On Social Media
Social media marketing is a key part of online visibility for real estate agents, brokers, and firms.
In fact, real estate experts are among the most active professionals on social media. That may mean there's plenty of competition for an audience's limited time, but it also means many of your peers are seeing great results. Platforms like Facebook, Twitter, and Instagram can be powerful lead engines if you use them right.
The challenge to social media newcomers is twofold:
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Publishing content that captures attention and adds value for your target real estate prospects.
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Doing so in a way that doesn't require you to spend all day scrolling through your social feed.
So...
18
SEO Is As Vital As Ever
You hear the same thing every few years: SEO is dead!
SEO — search engine optimization — has been a part of the internet for more than 20 years. Ever since the first search engines went mainstream, they needed clear signals to help them categorize the content of websites. Despite how smart it might seem, Google can't read. It needs a lot of help to understand what a page is about. SEO is a combination of best practices that make pages friendlier to human readers and search engine "bots" alike. In the process, properly SEO'd pages are more likely to appear prominently in search results.
Saying "SEO is dead!" is a lot like saying "clothing is dead!" because fashion trends change. What's popular may vary from time to time, but people still...
16
Real Estate Agents Need Websites Too
With each day, more and more real estate clients find their next home — and their trusted real estate agent — through online sources. In fact, according to the National Association of REALTORS®, 52 percent of recent buyers found their home online. Without a dependable, high-performance website, it's more difficult to connect with the modern client.
And your website is so much more than a place for clients to shop for homes! The best websites provi...
4
[Video] Instant Replay Webinar: What Is Your Zillow Plan?
In case you missed the latest webinar from RETechnology and Delta Media Group: "What's Your Zillow Plan," we have provided the video recording above for you to check out.Â
Real estate agents have long looked warily at Zillow, a media company that aggregates data on more than 110 million American homes through its website. Since Zillow's launch in 2006, millions of home buyers and prospective sellers have diverted to begin their research on its website and app. Zillow's next move is even more disruptive: It has become a brokerage and is hiring real estate agents.
What can real estate agents do to prepare?
You can do what Zillow can't. This webinar takes a deep dive into actionable steps agents can take to Zillow-proof their business. In the process, you also will learn how to close more deals in 2021.
Marilyn Wilson (RETechnology) and Franklin Stoffer (Delta Media Group) walk you through, step-by-step, how Delta Media can help you beat Zillow – and other disruptors – in your local marketplace.
By watching this webinar recording, you'll get a chance to check out everything explained first-hand and try it free for 30 days. To learn more about the 30-day free trial, click here.
Interested in Zillow-proofing your business?Â
Click on the following link to download the handout referenced in the webinar:Â http://dmgre.us/cdf/muy22nh.
