Posts with tag 'Brand Building'
Subscribe and receive email notifications of new blog posts.
RSS Feed
- 2026 | 31 Posts
- 2025 | 96 Posts
- 2024 | 114 Posts
- 2023 | 143 Posts
- 2022 | 188 Posts
- 2021 | 204 Posts
- 2020 | 190 Posts
- 2019 | 118 Posts
- 2018 | 122 Posts
- 2017 | 164 Posts
- 2016 | 95 Posts
- 2015 | 68 Posts
23
Growing Your Online Engagement Is Easier Than You Think
The end goal of your online marketing is to create a reliable source for converting clients, and generating engagement is one of the most important steps that leads to that goal. But with so much competition for attention online, increasing your engagement can feel like an uphill climb. The good news is that growing your online engagement is easier than you might think, with the right tools, tactics, and a willingness to invest consistent effort into achieving your engagement goals.
Know Who You're Trying to Reach and Where to Find Them
Before you get busy with specific engagement tactics for your online marketing, it's critical to understand exactly who you're trying to reach. That's because the best tactics for generating engagement will differ depending on your target audience. Whether you're planning out your website cont...
19
Let Your Branding Work For You
What sets you apart from your competition? No matter the size of your market, you're not the only game in town for real estate clients. With millions of registered agents all over the United States, the reality is that your potential clients always have a choice. Your branding is one of the most important ways to communicate the things that set your business apart, build trust, and establish your identity with your target audience over the long term. Creating a branding strategy is complex, but the effort you invest can ultimately help shape the future of your real estate business.
Know Your Audience, Shape Your Brand
Who are you trying to reach? With branding, it's hard to be everything to everyone and equally difficult to set yourself apart from the competition using generalities. Effective branding starts with kno...
28
You Can Compete With Zillow
Agents and brokers around the country are casting wary eyes on Zillow's latest moves. The number of markets in which Zillow is buying and selling property continues to grow. In an industry that has seen more change in the last 24 months than virtually any other, it's fair to respond to all of this with a groan.
Maybe it feels like "one more thing" to navigate around — and a particularly big one, at that. But don't be discouraged.
Zillow is a large, highly visible platform, so it's easy to overestimate its power to "disrupt" the market. Across the U.S., buyers and sellers know Zillow as a convenient platform for finding and comparing properties. But rumors of the death of modern real estate have been greatly exaggerated.
Like any other company, Zillow relies on r...
31
Embrace the Human Side of Marketing
Americans are exposed to somewhere between 4,000 and 10,000 advertisements every day. But, here's what most advertising and marketing professionals don't want to admit: Most are unwelcome.
Watch presentations from folks deeply involved in this advertising glut. You're sure to hear, "It isn't that people don't like ads! They just don't like irrelevant ads!" From a consumer's perspective, however, the facts tell a different story.
These days, most marketing and advertising happens online. People know going about their business means they will be sold to. In some cases, they are the product being packaged for advertisers. So, no surprise, more than 763 million people were blocking digital ads by the end of 2019....
17
Turn Your Agents Into Reps For Your Brand
Are you doing everything you can to turn your agents into the best possible representatives for your real estate brand? Just by the nature of the job, your agents are always representatives of your brand because they are the primary point of contact between your clients and your brand. But there's a difference between representing a brand and being a true ambassador.
Agents who are brand ambassadors recognize that promoting your larger brand is just as beneficial to them as it is to your real estate businesses because building a trusted, reliable, recognizable brand means more business for everyone. But agents are busy, so they may simply need some guidance and a nudge in the right direction. Here's how to turn your agents into valuable reps for your brand.
Start By Making Sure Agents Are Informed About Your Brand
In...
