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May
9

What does success mean to you? It's a deceptively simple question and an important one to ask when it comes to your real estate marketing. Defining success is an essential step in working toward your goals and understanding what those goals should be in the first place. Today, we're going to take a closer look at some of the marketing goals you might be pursuing, along with some tech and tactics to help you achieve your version of success.

Goal #1: Building Better Relationships

With clients, success so often depends on the strength of the relationships that you build. When you communicate clearly, understand the client's goals, and can create a clear plan that helps them accomplish those goals, you're already well on the road to success. The right real estate CRM, like

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May
3

We understand that with so many great features available with DeltaNET®, it can be difficult to keep track of them all. But we want you to get the most out of your technology — so we are hosting a one-of-a-kind webinar focused on discovering the features you might not know about! Join Delta Media Group® VP of Sales, Franklin Stoffer, on Wednesday, May 17 at 2 p.m. EST as he walks through the hidden gems of the DeltaNET.

From internal messaging to the Custom Form Builder, Haves and Wants system, and more, Franklin will be covering some of the platform's lesser-known yet nonetheless, exceptional capabilities you don't want to miss out on!

The All...

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April
27

We spend a lot of time discussing all of the different tech that you can use to grow your real estate brand and serve your clients, but it's important to step back sometimes in order to see the big picture of how all of that tech fits together as well. If you think of marketing as a puzzle, then your tech is what makes up all of the pieces. When everything fits together just right, you can make amazing things happen for your real estate firm.

There's no doubt that the right real estate CRM, like DeltaNET, is the essential piece of the real estate tech puzzle. In fact, you might even think of it as the frame that holds the whole thin...

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April
25

It might seem like artificial intelligence (AI) is everywhere in today's world. Tools like ChatGPT and Midjourney are constantly in the news, while companies such as Google and Microsoft compete to create the next major step forward.

Recently, AI tools have passed the bar exam, the United States Medical Licensing Examination, and many others. However, that doesn't mean AI will be taking over from the rest of us any time soon.

As powerful as AI is, there are areas where it works well and those where it doesn't. To give just one example, we've been hearing for many years now that self-driving cars are "just around the corner."

With the flurry of recent accidents and lawsuits related to self-driving cars, if one is just around the corner, the best thing to do is duck out of its way...

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March
30

Is your search engine optimization (SEO) delivering the website traffic, lead generation, and return on investment that you expect? It's not a question that you should be asking just once, but rather one you should be asking periodically over time to ensure that your real estate brand remains at the top of search results for the long haul.

One of the most dependable ways to evaluate your SEO is with an audit, which you can do anytime you want to learn more about how your SEO is performing. Today, we're going to take a closer look at some of the key factors to consider with your next SEO audit.

SEO Recap - Are You Still At...

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