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March
28

These days, software developers often claim they offer an "all-in-one" experience.

It makes sense: If something is truly "all-in-one," then you don't need anything else.

That means a software subscription is a much more reasonable long-term investment.

And if a product is truly all-in-one — meeting all your daily needs in one convenient package — it makes life much easier. There are plenty of real estate agents currently using a dozen different programs for the diverse tasks they undertake each week. That adds up to a lot in licensing fees!

But it's important to take these claims with a grain of salt and investigate carefully. Whether a product is really "all-in-one" depends on your needs. For many agents and brokers, the best way to decide i...

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March
23

In real estate, online advertising is one of the strongest plays you can make.

We know — not every professional and not every business can get value from online advertising. In the last decade, the barriers to entry have only grown. Gone are the days when a solo entrepreneur could expect to develop a product, set up a few Facebook ads, and cultivate a list of paying customers.

There are two big reasons:

  • Cost
    As with any advertising platform, the cost goes up as more and more people become involved. Millions of advertisers are now jockeying for positions on Google, Facebook, and the rest every single day. This has squeezed out many small businesses, eroding margins until it simply makes no sense to run ads.

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March
10

It's easy to look at your real estate tech as a product, but that ultimately downplays both the significance and potential of what technology can do for you. When you can trust your technology as a partner rather than a product, a whole new range of possibilities suddenly open up to you. As a partner, your tech should evolve alongside your business, helping you rise to meet the latest challenges through modern, easy-to-use solutions and responding to your needs as they change over time. Of course, your tech should also be reliable, dependable, and tailored to the needs of your team.

If you're stuck with patched-together, outdated legacy tech, then what we outlined above may sound too good to be true. But the truth is that with the right solutions, your tech really can serve as a partner that helps take your team to the next level.

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February
21

Real estate technology is more powerful than ever.

When you look at the history of the real estate industry, it's impossible to miss the theme of constant innovation and reinvention. The MLS used by millions of agents and brokers all over the U.S. predates everything we know about online business, yet it is one of the most important digital assets of all.

When the pandemic shut down industries across the board — with a particularly profound effect on how real estate could be done safely — professionals demonstrated that same capability for reinvention using virtual tours and other approaches. These kept real estate moving forward through the crisis.

Today, real estate is on the brink of another important transformation.

After years of using hand...

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February
16

More real estate agents and brokers are adopting a CRM for real estate to empower their productivity. With the right real estate CRM, a solo agent can do the work of an entire team, while a team can bring their daily impact to an exciting new level.

CRM, short for Customer Relationship Management, has been around for years. But its debut in the real estate world is more recent. Instead of picking up a CRM suite made for other industries, a lot of agents are used to getting by with a "technology stack" made of apps from different vendors.

While all these apps do one thing well, they don't always work together!

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