Posts with tag 'DeltaNet'
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27
5 Reasons Why Tech Is Here To Stay
2021 saw a massive influx of new real estate technology. Technology was essential to keep the industry as a whole moving while ensuring safety for customers and agents alike. Now, things may be going back to "normal" — but the relationship between agents and technology has changed forever.
Even as more and more people request face-to-face home tours, for example, demand is still strong for virtual tours. Up and down the list of what real estate agents do every day, you'll find a strong need for creative thinking and innovation. Much of that comes through new tools and technology.
As agents and brokers look ahead to 2023, one of the tasks before them is to define "the new normal."
Real estate is about relationships, and many agents are enjoying the opportunity to spend m...
20
Marketing Is More Than Word Of Mouth
"Word of mouth" has an almost mythical status in the world of real estate.
Agents early in their career will often hear that word of mouth is their ticket to easy street. "Your own customers will do half the work for you!" goes the rationale. "All you have to do is deliver great customer care, and the rest practically takes care of itself. The sky is the limit."
The truth? Well, word of mouth is great — and it can be extremely powerful. Some of the most successful real estate agencies and brokerages in the United States derive 30%+ of their leads from word of mouth. But, by its very nature, word of mouth develops over time. It doesn't happen overnight.
That doesn't mean new agents should settle in for three or five years of "pounding the pavement" s...
13
How To Finish A Year Strong (And Make Next Year Even Stronger)
December is the perfect time to look back at what you've achieved in a year and start planning for the future. While it's important to make time for family and friends, it's also an ideal opportunity to take stock. Most agents see business slow down for the last two weeks of December.
The most crucial thing: Don't just go into hibernation like a bear.
While it might make sense to take the final days of the year off, there's still plenty you could do before the calendar rolls over to 2023. Set a good precedent now, and you'll find it's that much easier to get a roaring start to the new year. Here's how to build the momentum that really makes a difference:
- Focus on Lead Generation
Lead generation is the key to growth, no matter what stage...
6
Your Optimized Marketing Hub, No Assembly Required
Back in the early days of computing, there was something called "sneakernet."
No, it wasn't a network for buying sneakers. Sneakernet referred to the fact that, most of the time, the only way to make a file print was to put it on a disc and physically walk it over to the printer. A wireless solution was still decades away, and direct connection through cabling was limited by distance.
In effect, the more inconvenient it would be for you to physically access the printer, the more likely it was that's precisely what you would have to do. On the average campus (as research campuses were networked long before businesses) this caused hours of delays every single week.
We would never put up with sneakernet today. But we still do, in a different form.
1
SEO: The Lifeline To Your Lead Generation
Search engine optimization is one of the deciding factors in the success of any digital business.
Although you may have an office space at a brokerage or a designated home office, there's no doubting most of your future customers will find you online. As Generation Z and Millennial buyers enter into the market, they are starting their home search on the internet. Likewise, that's where they seek out agents.
There may be dozens or even hundreds of real estate agents and brokerages in your area alone. What determines which one shows up prominently when someone searches for "real estate agent i...
