Posts with tag 'DeltaNet'
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27
Revealing The Bigger Picture Of Real Estate Tech
We spend a lot of time discussing all of the different tech that you can use to grow your real estate brand and serve your clients, but it's important to step back sometimes in order to see the big picture of how all of that tech fits together as well. If you think of marketing as a puzzle, then your tech is what makes up all of the pieces. When everything fits together just right, you can make amazing things happen for your real estate firm.
There's no doubt that the right real estate CRM, like DeltaNET, is the essential piece of the real estate tech puzzle. In fact, you might even think of it as the frame that holds the whole thin...
25
AI Is In The News - What Does It Mean?
It might seem like artificial intelligence (AI) is everywhere in today's world. Tools like ChatGPT and Midjourney are constantly in the news, while companies such as Google and Microsoft compete to create the next major step forward.
Recently, AI tools have passed the bar exam, the United States Medical Licensing Examination, and many others. However, that doesn't mean AI will be taking over from the rest of us any time soon.
As powerful as AI is, there are areas where it works well and those where it doesn't. To give just one example, we've been hearing for many years now that self-driving cars are "just around the corner."
With the flurry of recent accidents and lawsuits related to self-driving cars, if one is just around the corner, the best thing to do is duck out of its way...
30
SEO Recap - Are You Still At The Top?
Is your search engine optimization (SEO) delivering the website traffic, lead generation, and return on investment that you expect? It's not a question that you should be asking just once, but rather one you should be asking periodically over time to ensure that your real estate brand remains at the top of search results for the long haul.
One of the most dependable ways to evaluate your SEO is with an audit, which you can do anytime you want to learn more about how your SEO is performing. Today, we're going to take a closer look at some of the key factors to consider with your next SEO audit.
SEO Recap - Are You Still At...
28
What An All-In-One Platform Really Means
These days, software developers often claim they offer an "all-in-one" experience.
It makes sense: If something is truly "all-in-one," then you don't need anything else.
That means a software subscription is a much more reasonable long-term investment.
And if a product is truly all-in-one — meeting all your daily needs in one convenient package — it makes life much easier. There are plenty of real estate agents currently using a dozen different programs for the diverse tasks they undertake each week. That adds up to a lot in licensing fees!
But it's important to take these claims with a grain of salt and investigate carefully. Whether a product is really "all-in-one" depends on your needs. For many agents and brokers, the best way to decide i...
23
Ready To Advertise? Here's How To Start
In real estate, online advertising is one of the strongest plays you can make.
We know — not every professional and not every business can get value from online advertising. In the last decade, the barriers to entry have only grown. Gone are the days when a solo entrepreneur could expect to develop a product, set up a few Facebook ads, and cultivate a list of paying customers.
There are two big reasons:
- Cost
As with any advertising platform, the cost goes up as more and more people become involved. Millions of advertisers are now jockeying for positions on Google, Facebook, and the rest every single day. This has squeezed out many small businesses, eroding margins until it simply makes no sense to run ads.
