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5
Reassessing Traditional Tactics In A Digital Age
These days, thousands of successful real estate agents at brokerages from coast to coast operate their business mainly using digital tactics. Digital marketing is powerful and flexible. Once you've set up a digital touch point, such as email marketing or real estate social media, marketing automation software can do the rest.
That said, the wisest approach consists of finding the right tools and techniques for you.
No matter who you are or where you are on your real estate journey, some tactics will suit you better than others. At the same time, your unique audience will respond better to certain approaches. A famous media theorist once said, "The medium is the message," and that holds true in real estate.
While the majority of new buyers and first-time sellers are Millennials or members of Generation Z, you can still use traditional tactics to augment your online outreach or connect with elders, such as the increasing number of Baby Boomers who need a real estate agent's expertise to help them downsize for retirement.
With that in mind, it's wise to see how traditional tactics can remain part of your marketing strategy — or even be enhanced, rather than replaced, by digital technology. Indeed, even the best technology can't replicate the core of what makes you special: The human touch. It can, however, help you get more done faster.
Let's take a look at some examples:
"Traditional" Open Houses Are on the Way Back
Over the last few years, there has been a significant decline in traditional open houses. People didn't want to be in a confined space with a mixed group, and many sellers made it clear that they didn't want guests. Now, demand is roaring back — and real estate agents have the potential to benefit.
Open houses have long ranked among the best ways to find qualified buyers faster. Not only can you speed up closing on the properties in your portfolio, but you might meet the right buyer for a home that won't even be on your radar for weeks or months into the future. To make it work, staying in contact is key.
With Open House Connector, you can make your open houses more effective than ever before. Open House Connector ensures you will get all the data you need from each attendee. Even those who ultimately do not attend for whatever reason will still have their contact details logged in your real estate CRM.
For the first time ever, your open houses can run at 100% efficiency because you will always have the ability to leverage the network of contacts that comes from each one. Even real estate agents who have long relied on open houses as a cornerstone of their strategy find they do better with marketing automation.
Postal Mail Marketing Complements Email Marketing
Postal mail has been a staple of real estate marketing and advertising for generations. Yes, there was a brief period when people were so flooded with postal "spam" that it became less effective. Today, it's safe to say that the pendulum has swung in the opposite direction. Postal mail is novel again.
Real estate agents can easily acquire postal mail lists for an entire territory, and each postcard takes only a few cents to mail. Tools like Delta Create enable you to design beautiful cards in seconds using templates and eye-catching assets. After just one day, you can ensure your postcards have maximum impact for years to come.
All the better if you design your postal mail campaign so those touched by it are more likely to join your email marketing list. With My Customer for Life email marketing, you can consistently deliver customized newsletters tailored to your subscribers' interests, building trust until they are ready to enter the market.
The Power of Online Video Extends Your Home Tours
What if you could hold a single open house and continue to benefit for the rest of a listing's life?
With the Properties in Motion suite, you can. Properties in Motion empowers you to capture stunning video walkthroughs of any property. Not only can you cater to the needs of in-person open house attendees, but you'll also extend the power of your listing by easily uploading a tour to your website or YouTube channel.
Over the last few years, more people have discovered their willingness to buy a home without setting foot in it. To foster that kind of commitment, however, they need "the next best thing to being there." That means video! With video, you may be able to attract buyers from hundreds or even thousands of miles away.
There's never been a better time to incorporate modern digital technology into your real estate marketing. With AI-driven DeltaNET solutions, you have more options than ever. Contact us to find out more or get started.
