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Nobody wakes up and says, "I really want to see more marketing from local companies today!"
Even so, though, real estate marketing is crucial to building and sustaining your business. People need to know, like, and trust you before they'll do business with you — and real estate agents are in a unique position. Most of the time, they will need to make a positive impression long before they meet a potential customer in person.
Every prospect you meet could be weeks or even months away from making a decision about their goals in the market. And during that time, they may encounter any number of other real estate agents and brokers. To get their business, you need real estate marketing that establishes a powerful relationship.
Luckily, you have plenty of options in digital...

The habits of modern buyers are changing, and real estate is no exception. More of the sales process happens online than ever before, and buyers are more comfortable than ever doing the bulk of their research online before deciding on a big purchase. By making it possible for buyers to tour homes online, you provide a necessary service, help buyers fall in love with homes, and save time for your team in the process. So let's take a closer look at why helping buyers tour homes online is so important, and at the tools that can help you make it happen.
Accommodate Buyers at the Start of Their Search
For the vast majority of buyers, research on any big purchase begins online. This is especially true when shopping f...

Meet Michelle McGill, a dedicated, compassionate, and reliable real estate professional at Crye-Leike Properties Unlimited in Columbus, Mississippi. Michelle's journey has been marked by her willingness to take on new challenges and her ability to adapt to change, all while benefiting from a robust support system.Â
In the realm of Crye-Leike Properties Unlimited (CLPU), an independent brokerage serving Columbus, Mississippi, and its neighboring areas in Mississippi and Alabama, Michelle McGill shines as one of the most accomplished agents. Anchored in the Golden Triangle region, Michelle hails from Starkville, Mississippi, and takes great pride in her local roots.Â

Artificial intelligence (AI) has dominated marketing conversations for the last 12 months or so, first with the release of AI-driven image generators like Stable Diffusion, then with the groundbreaking release of ChatGPT in the closing months of 2022. Ever since, we've seen a barrage of articles, podcasts, and videos on how AI will revolutionize the marketing industry. As with most new technologies, the benefits of AI are very real, but so are the risks and drawbacks.
The news in the coming years will feature plenty of coverage on the risks and benefits of AI development — many of which will apply to end users, as well. Navigating those risks and reaping the benefits will require adaptive strategie...

Have you ever tried to design your own real estate fliers?
The world has come a long way since the introduction of the original Microsoft Word. It's no longer enough to slap a fun font and a few colors on your flier and call it a day. Even with the best real estate photography and an ultra-high-quality printer, you still need a compelling design in order to stand out from the crowd.
Real estate agents and brokers need collateral that goes a step beyond basic yard sale signage.
Yet, until now, there's been a high barrier to entry for those who want to marshal the best design tools. Apps like the Adobe Creative Suite, which dominate the market, are expensive and rope you into ongoing costs. On the other hand, alternative brands often have very different workf...
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