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Artificial intelligence (AI) has dominated marketing conversations for the last 12 months or so, first with the release of AI-driven image generators like Stable Diffusion, then with the groundbreaking release of ChatGPT in the closing months of 2022. Ever since, we've seen a barrage of articles, podcasts, and videos on how AI will revolutionize the marketing industry. As with most new technologies, the benefits of AI are very real, but so are the risks and drawbacks.
The news in the coming years will feature plenty of coverage on the risks and benefits of AI development — many of which will apply to end users, as well. Navigating those risks and reaping the benefits will require adaptive strategie...
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