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August
16
16
7 Tips for Real Estate Video Marketing
Video marketing is an especially good fit for the real estate industry, because it allows you to show off your listings and your expertise in equal measure. Video content is easy to consume, works great with mobile devices, and allows you to add a dash of personality that's simply not possible in a still photo. But success with video marketing is not automatic. You've got plenty of competition for the viewer's attention, so you need to offer something of value if you want them to stick around.
No problem. We believe in the power of video content at Delta Media Group, and we've compiled seven proven tips to help your video marketing hit the mark.
Improve Your Real Estate Video Marketing with Seven Proven Tips for Success
- Learn the Basics – While you don't necessarily need to hire a professional to produce valuable video content, you'll definitely want to read up on (or watch!) some tips from the pros. Learn more about lighting, how to frame a shot, what style of camera to use, and the types of content that play well with a real estate audience.
- Embrace YouTube – You'll want to promote your videos widely, and YouTube is the perfect place to start. It's a massive social network in addition to its video hosting services, with more than a billion active users. You can even create your own channel, so viewers can find all of your videos in one place.
- Showing Off Homes – Video content is the perfect way to provide online viewers with a detailed impression of your listings, and video tours of homes are relatively easy to produce. When showing listings through video, you generally want to let the home be the star of the show and avoid spending too much time on camera yourself.
- Sharing Expertise – Looking to earn more views for your video content? Help viewers solve a challenge. As a REALTOR®, you understand the fine details that go into selling a home. Use video to provide home improvement tips, advice for open houses, tips for selling homes, and ideas for finding the best value when shopping for a home. This type of content is where your personality can really shine through.
- Use the Correct Aspect Ratio – We have seen time and again listing videos recorded in the wrong aspect ratio. Make sure you record in landscape mode and your video will turn out beautifully!
- Promote, Promote, Promote – Video content is a very useful tool, which means you likely won't be the first real estate agent in your area to put it to work. So earning viewers will require some promotion on your part, but promotion doesn't have to come with a major financial cost. Promote your video content through social channels, your website, YouTube, and search engine marketing to draw more viewers.
- Be Consistent – Just as with blogging, you can only build a dedicated audience if you produce a regular supply of video content. There's a learning curve involved, so don't stress too much if you aren't getting a ton of views right away. As long as you keep at it, your patience and hard work will pay off.
- SEO for Video – Landing a high position in Google search results is a sure way to get your video content in front of more eyes, so be sure to optimize your videos for search engines. Include relevant keywords, write a detailed description, and touch on the topics that real estate shoppers are searching for online.
Video content is just one pillar of an effective online marketing plan, but it really is an excellent tool. Contact Delta Media Group to learn more about video marketing for the real estate industry, as well as all of the other digital tools that we use to help your business shine.
