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Tips for Improving Your Real Estate Website Conversion Rate
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Building a real estate website that attracts a steady flow of qualified visitors is a great start, but there's still work to be done if you want to turn those website visitors into clients. And no matter how your website is currently performing, there's always room to improve your conversion rate. A conversion basically happens when a site visitor takes a concrete step – like filling out a form, accepting a special offer, or signing up for your email list – to engage your business on a deeper level. The visitor will typically provide some contact information in exchange for your offer, giving you a very well-qualified real estate lead.
At Delta Media Group, we believe that your real estate website is one of your most powerful marketing tools. So we've put together three can't-miss tips for boosting your website conversion rate, and improving lead generation.
Attract, Convince & Convert: How to Increase Conversions with Your Real Estate Website
- Awesome Aesthetics – People who browse for real estate listings online (and most people in general) place a high priority on visual feedback, so improving visual appeal is a great way to keep eyes on your website. Use high-quality images to show off your listings, and be sure to include a few shots of your business as well. Your web design should also have visual appeal, with clean lines, easy navigation, contrasting colors, and attractive, eye-catching calls to action (CTA). In addition to boosting your conversion rate, visual appeal helps limit your "bounce" rate, which means that people will be less likely to leave without learning what you have to offer.
- Make It Easy – Real estate shoppers are absolutely willing to sign up for an email list or content offer if they'll be getting useful information in return, but the appeal of your offer is only part of the equation. The other key is how easy it is to sign up, so it's important to make sure your contact forms are clearly labeled, easy to find, and only request information that you actually need. Basically, the fewer steps you put between the site visitor and the goal you hope they complete, the better your chances of earning a conversion. This extends to website navigation as well, so be sure to provide simple navigation options, clearly labeled links, and a robust search function for browsing listings.
- Testing, Testing – One of the great things about online marketing is that you don't have to rely on guesswork to learn what works, what doesn't, and what you need to do to improve your results. Just about every aspect of your website can be analyzed with A/B testing, from landing pages and CTAs to fonts, colors, and images. A/B testing is very simple to do, and allows you to compare to versions of the same page to see what works best. It's great for getting a general idea of how people perceive a page, and also allows you to test specific details like the position of CTA links and the wording of your navigation bar. When in doubt, test it out.
Improving conversion rates for your real estate website is really a constant process, as trends change and new marketing tools emerge over time. There's also plenty of room for creativity, so you can still maintain the unique identity of your business as you work to increase conversions. Contact Delta Media Group to learn more about real estate online marketing, and the many tools we use to increase your real estate website conversion rate.
