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December
13
13
5 Real Estate SEO Hacks
SEO is one of the most effective, important tools for real estate marketing, and it has an impact on nearly every aspect of your online presence. Search engines like Google are the highest-volume drivers of online traffic, and real estate prospects are constantly using search engines to shop for homes in their desired neighborhoods. In order to tap into that massive source of potential traffic, you're going to want to land on the first page of search results. Most people only check the first page of search results before choosing where to click, so the competition for those coveted top spots is fierce.
Have no fear, Delta Media Group is here to share some of our SEO expertise. Today, we're going to highlight five proven, effective SEO hacks to give your real estate business a boost online.
Five Simple, Smart SEO Hacks to Improve Your Real Estate Marketing Online
- Create Content – Custom content is at the heart of SEO, and of online marketing in general. So at a minimum, you're going to want to maintain an active blog on your real estate website. But don't just start blogging about whatever you feel like. Do some keyword research through Google, read other real estate blogs, and create the type of content that your prospects are searching for. You don't just have to stick to writing, either, as photo and video content is also very popular. If you create photo or video, be sure to brush up on how to create SEO-friendly tags.
- Keep It Local – Local SEO is not just for targeting people who live near your real estate business. It also helps you connect with people from out of town, who are looking for a REALTOR® to help them find a home in your area. Improve your local SEO by featuring your address on your website pages, creating content on local topics and events, signing up for directories, and researching the keywords that people use to search for homes in your town.
- Straight to Video – Video is an especially good fit for real estate because it allows you to show off your personality, showcase your best listings, and provide useful tips in a conversational format. Trust is huge in the real estate world, and video allows prospects to feel like they know you, before you've even met face-to-face. Adding to its SEO benefits, video content is immensely popular on social media and mobile devices.
- Optimize for Mobile – Speaking of mobile devices, you'll definitely want a responsive website in order to maximize your SEO opportunities. Responsive web design allows your site to scale to the size of any device, and real estate prospects love researching homes on their mobile devices. A responsive redesign is also a great opportunity to make sure that your SEO is in order throughout your website.
- Look for Links – Building a collection of inbound links from reputable sources is an easy way to improve SEO and boost visibility. Local businesses and organizations can be a great source of reputable links, so do some networking to identify mutually beneficial opportunities. Be selective, but don't be afraid to ask. You might even be able to identify some other area for cross-promotion.
Want to enjoy the benefits of SEO for real estate marketing, without taking time away from your real estate business? No problem! Contact Delta Media Group to learn more about our real estate SEO, website design, and marketing services for real estate agents.
