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How to Do Keyword Research for Your Real Estate Website
Search engine optimization (SEO) is a powerful tool for helping prospects find your real estate website and the content that you create. Many factors go into successful SEO, and keyword research certainly ranks near the top of the list. Understanding what types of keywords your audience likes, how to find new keywords, and how to integrate keywords into your real estate content will help you take your marketing to the next level. So let's take a closer look at how to do real estate keyword research, and put your new keywords to work for your business.
Getting All Eyes on Your Website
Brainstorm Keywords Related to Your Business & Location
The first step is to put yourself in the shoes of the customer and think about search terms related to real estate in your area. The most general keyword phrases, like "how to buy a home", will also naturally have the most competition from other real estate sources online. So, it's a good idea to think about keywords more specific to your area/target audience, like "how to buy a home in (your city)" or "find a REALTOR® for first-time buyers in (neighborhood/city)".
More specific keywords make it easier to stand out from the crowd and help your content reach the people who are most interested in seeing it. When you have a list of potential keywords, organize them by topic to make it easier to integrate them naturally into various types of real estate content.
Use Keyword Research Tools to Keep Up with Trends
While brainstorming is an essential step in the keyword research process, you'll also want to make sure that you lean on the tools that have been created just for this purpose. It may take some time to get the hang of each tool, but the results are more than worth the effort because keyword research allows you to take your SEO success into your own hands. Popular keyword research tools include:
- Google Keyword Planner
- AnswerThePublic
- Wordstream
- Moz Keyword Explorer
Each tool offers features, allowing you to go in-depth to see which keywords are most popular with your audience, and how much competition you will have when using specific keywords. Finding strong keywords that haven't been used much by the competition is an excellent way to differentiate your business, and draw new eyes to your real estate website.
Integrate Keywords into Your Content
With an organized list of keywords and the insights that you've gained from using keyword research tools, you'll be ready to put all of those new keywords to work in your content. Google doesn't want to see content stuffed with keywords, so it's essential to integrate your keywords naturally without overdoing it.
You can build blog posts around specific topics geared toward your audience, mixing in keywords where they fit best. A rate of about 1 percent, or one use of the keyword phrase for every 100 words of content, is ideal for getting the job done. Once you post your content, use your website analytics to see which keyword themes are drawing the most traffic, and continue to evolve your real estate keyword strategy over time.
The biggest secret to keyword research is you don't have to do it yourself. Our marketing team manages the details for you, and we'd love to help. Contact Delta Media Group to learn more about SEO, and all of our real estate marketing services.
