Date Archives: March 11th, 2019

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March
11

Build Your Business & Brand

At the end of 2018, the National Association of REALTORS® reported over 1.3 million members.  That's a heck of a lot of competition jockeying for the attention of home sellers and buyers across America.

As a time-strapped REALTOR® on a tight budget, how do you uncover ways to stand out from the competition in your local area, attract more leads, land more listings, and grow your real estate business?

Consider Facebook Advertising.

Facebook Advertising and Real Estate – The Perfect Fit

Real estate and Facebook are a marriage made in heaven.  Real Estate Marketing 101 tells us to go where the people go.  With 2.23 billion people logging into Facebook every month,  it's safe to say Facebook is THE way to connect with your audience online.  However, for REALTORS®, advertising on Facebook is an especially effective way to market to the largest group of first-time homebuyers—Millennials.  

These 30-something-and-under buyers dominate today's housing market at a whopping 66 percent.  At the same time, there are twice as many Millennials on Facebook as any other generation.  Advertising your real estate business on Facebook seems like the ideal place to speak directly to your perfect fit audience.

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