Posts from November 18th, 2019
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18
Build a Social Media Calendar for Your Real Estate Business
Social media is an essential part of any real estate pro's lead generation efforts.
Like other forms of content marketing, social media builds trust with your followers. That's especially vital for the many people you meet who aren't ready to buy or sell a home yet but will be soon.
Without a clear strategy, though, social media often disappoints.
Many sales associates have high hopes when they start social media. After a few weeks, however, results don't materialize – and they often give up.
This comes from a common misconception about social media:
- Social media isn't for selling to someone as soon as you meet them.
- Social media is for nurturing a healthy long-term lead relationship.
To turn social media into a growth engine, consistency comes before all. Consistently sharing listings, real estate photos, blog posts, and videos lets your social media efforts attract leads for you.
