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January
6
6
10 Real Estate Digital Marketing Ideas to Plan Your Success in 2020
Real estate digital marketing is a sure-fire way to take your business to the next level in 2020.
Even if you haven't gotten started with digital marketing just yet, it's never too late to start. The sooner you do, the sooner you'll see results.
Marketing your business online may seem complicated. The truth is, you can get started with almost any proven tactic as long as you do it consistently.
In real estate, many of your competitors will be advanced digital marketers. So, as you start to get comfortable with one method, it's a good idea to introduce another. Successful firms tend to have four to seven approaches they rely on every month.
Here are ten ways to use digital marketing in 2020:
- Develop Digital Marketing Goals
Digital marketing can help you achieve virtually any goal for your business. That said, it's important to clarify exactly what you expect from it. In real estate, lead generation is the most valuable use of digital marketing resources. Look at your current level of Web traffic, new leads, and closed deals to develop a reasonable target, then go for it! - Update Your Site for SEO Best Practices
Search engine optimization is the best way to turn your website into a lead engine in the long term. With SEO, you research the exact questions prospective customers are typing into search and optimize your site around those needs. Over time, this allows you to claim higher search rankings for the search phrases that reflect an interest in your services. - Create Custom Content to Generate Leads
When it comes to building trust with future clients, custom content maximizes your potential. A consistent schedule of quality content (built around your SEO planning) can help you compete with much larger real estate brands. As people consider their options for buying and selling properties, your advice leads them in the right direction – making them more likely to choose you. - Get Started With Social Media Marketing
For real estate professionals at all levels, social media marketing is a terrific way to make important connections. Facebook helps you build a community of existing clients, while Twitter and Instagram are both immensely useful for finding new prospects. Every platform is different, so your social media portfolio should reflect your specific business goals. - Introduce Video Marketing into Your Efforts
Video marketing has a high learning curve but is extremely effective. Studies have shown that video content is much more likely to be shared and that messages in videos are more likely to be remembered. Video can be used to create an interactive tour of any property. In fact, Delta Media Group's Properties in Motion suite does just that in minutes. - Give Paid Social Media Advertising a Try
Facebook and Instagram paid ads intimidate many sales associates, but they can bring your listings immediate traffic. It's a good idea to budget carefully and partner with digital experts who can manage your paid advertising spend while eliminating waste. - Use PPC to Get More Search Engine Traffic
Pay per click advertising isn't just limited to social media. In fact, Google has the largest PPC platform of all. PPC can help you gain visibility for important search terms before your organic SEO takes off. A strong foundation of keyword research will help you get faster results. - If Needed, Build a New Website
You see it in houses as well as websites: Sometimes, a complete revamp is essential. If you need to build a new website, you can make something that reflects your brand from the ground up. This enables you to target your ideal customers – those who are both lucrative and enjoyable to work with. Plus, advanced lead generation tools can be built right into your new design. - Introduce Email Marketing
It might take would-be clients months or years to make a move. Email marketing is the best way to keep the relationship warm during that time. By sending weekly updates with your most helpful and informative content, you'll become subscribers' preferred source of real estate insight. - Use CRM to Automate Pipeline Management
Spending too much time every day keeping track of new leads and current customers? Capitalize on an automated CRM for your business and you can save hours every week. A CRM gives you complete visibility into where your leads and transactions stand. You'll always know when to follow up to produce the best business outcomes possible.
Make 2020 Your Best Year with Digital Marketing
Digital marketing is easier than it looks, but starting can be tricky. Expert advice clears the path and shows you the fastest ways to grow your business online. Contact our marketing team at Delta Media Group to find out more. Our team is #1 in real estate marketing.
