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Client Spotlight: Haring Realty
An Interview with Peter Haring, President & Broker, Haring Realty
Aaron Geh, Head of Business Operations - Digital Marketing at Delta Media Group, sat down with Peter Haring, President and Broker of Haring Realty, for a recent Real Estate Marketing and Technology magazine article. Read on for Peter Haring's interview.
Haring Realty has called the greater Mansfield, Ohio area home since 1983.. The company has 35 sales associates and is a full-service residential and commercial real estate brokerage serving north central Ohio.
Haring Realty has been a Delta Media Group client for nine years and attributes much of its success to the evolution of Delta Media Group's technology platform and search engine optimization services.
"As a small independent broker, it's a challenge to keep up with all the changes in real estate technologies. That's where Delta Media has helped. They are always making improvements to their website platform and CRM. They keep us up to date on the technology side of things so that we can focus our attention on our clients," stated Peter Haring, President and Broker.
"The digital marketing we do as a brokerage is a key benefit to our sales team," Haring continued. "The site must be responsive and easily searchable. It's also important that the CRM be easy to use and integrate well with MLS data. Bringing all of those things together is critical, and that's why I see Delta more as our key marketing partner than just the company that hosts our website."
Haring Realty may be a smaller independent brokerage, but they have a mighty presence within the search engines. Having been actively engaged in Delta Media Group's SEO program for four years, they are typically ahead of their competition within the organic results for most search phrases associated with their core markets.
In 2019 Haring Realty increased total website traffic by 36%, organic search traffic by 37%, and total leads by 24%.Â
Traffic generated by the SEO strategy accounted for 50% of total traffic to the site and 69% of total leads.
"I make it a habit of reminding myself that we will not be doing business next year in the same way we did the previous year," said Haring, and 2019 was no different. 2019 was a year of expanding into new markets. Facing a lack of inventory, they needed to find new opportunities for growth.
"With all of the data from the multiple MLS integrations combined with our SEO strategies, we are not only competing more with the portals for eyeballs, but we are also able to pick up new business in adjoining markets," Haring said.
2019 was one of their best years on record, and this year will be a new fight in the ever-changing real estate industry. They see no reason to believe the market will be slowing down throughout 2020. However, with a continued lack of inventory, their website and SEO strategy will be even more critical to maintain growth.
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