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September
1

In this week's Tech Tuesday, Harley Wolfarth walks us through the setup process of LinkedIn Connector, DeltaNET 6's latest tool for automated social media posting.

Video Transcription:

Harley Wolfarth:

Good morning and welcome to another edition of Tech Tuesday, presented by Delta Media Group, where we firmly believe that Bill S. Preston Esquire, and Ted Theodore Logan, gave us the most accurate representation of time travel currently available in society today. So today we are going to take a look at the new feature we have for social media connecting, and that is the LinkedIn connector. So this works exactly the same way as the Facebook connector. So we're going to go down here to social media and click there. Now, I could also type Facebook or LinkedIn up here, into this quick search box, and that would present me with a link to get to this page as well. So here we are, this is the social media posting tool, and here I have already connected some accounts, but we'll take a look over here real quick. Now, if I had not connected any accounts yet, this is what this page would look like.

Harley Wolfarth:

So we see that it gives you the ability to log in with Facebook or sign in with LinkedIn. In either case, if I click on that button, it's going to open that up, have me put in my Facebook credentials. Or if I click on the LinkedIn one, it'll do the same thing for LinkedIn. We'll click there, and you can see it takes me to the LinkedIn login page where I would log in. And then it would take me through just a wizard to connect my account, and basically give the DeltaNet access to my LinkedIn account so that it can make posts on my behalf. So that is how I would set that up, initially. I went ahead and just showed you a page where it is not set up, and then had one set up already. Because, for the life of me, I can't remember my LinkedIn password. So you can see that it's already connected here.

Harley Wolfarth:

So once you go through that process and you connect your LinkedIn account, and your Facebook account as well, if you're connecting both, you will be presented with a page very similar to this. If you had just one of these connected, then you would still have a box up here that allows you to connect the other one, and you would just have a tab for the one that is connected already. So once you have both connected, you'll see something that looks like this. Now, you can see we have two different options here. Now, right now we're on the LinkedIn tab, but we have our Facebook tab as well. And then under the Facebook tab, if I click on that, it lets me select from my different Facebook business pages. So I just have the one, so only one shows up there. And if I click on it, I'm now looking at the settings that relate to posting to my Facebook business page. But if I had more than one, they would show up in a list here, when I click on this tab.

Harley Wolfarth:

But this video is about LinkedIn, so we're going to switch back over to the LinkedIn tab. And the first thing we'll see here is that these settings are identical to the Facebook settings. So if you are accustomed to how Facebook auto-connector works, the LinkedIn connector works exactly the same way, except it makes the posts to your LinkedIn page instead of your Facebook business page or the Facebook business page of your choosing. Now, the only other thing that I will point out there, that is noteworthy, is that you can have different settings for different pages. So this allows me to say, "I want to post new listings to my LinkedIn page." Or maybe more accurately, let's say I wanted to post new listings to one of my Facebook business pages, I would just select my Facebook business page and I would switch that on.

Harley Wolfarth:

And then maybe, my LinkedIn page, I just want to post my customer reviews. So I could scroll down here to where reviews are, there we are, customer reviews, and I would just switch that on. And then go down here, and hit save preferences, and that would go ahead and save that. Now, I can also go here and I can select multiple pages. So if I wanted the same post settings to be applied to all of my social pages, I could select all of the available social pages here and then hit save, and that will save the settings to all of them, instead of just the one. So that's kind of a neat way to save you a little bit of time there if you want to use the same settings everywhere.

Harley Wolfarth:

So back up to the top here. Now, the first thing we can do is we can view our post history. So if I click there, if I had post history on this, it would lay out all my post history here. I can create a manual post to Facebook. So if I were to click on this, it'll take me through the Facebook manual posting tool, this just allows me to create a post. This drop-down will populate from cued posts. So if I have a new listing that came on the market, but Facebook auto-connector hasn't posted it for me yet, or maybe it was beyond the post limit that I have set up for new listing posts. So for example, maybe I only want to post up to one a day, and I got two new listings that day, so it only posted one, the other one would be queued, then it would show up in this drop-down menu for me.

Harley Wolfarth:

So I could go here to manual posts, and I could select that, add any images, modify the post however I'd like, and then hit create to create the post or use the checkbox to schedule it for a later time. But we'll go over this in more detail in the actual Facebook connector video, this time we're focusing on LinkedIn, as I said. So, back over to the LinkedIn connector. Now, the next options I have here is, I can disconnect my account. Again, I can disconnect it from Facebook, or I can disconnect it from LinkedIn. So after I'm signed in, I just want to remove that connection so I can either sign into another account or have the system stop posting on my behalf, I would just click the disconnect button and then that would detach it for me.

Harley Wolfarth:

Now, the next thing we have here, we'll just run through all of our post types. So we have new listing posts. If I wanted to post that, I would switch that on, and then every time I get a new listing, or a new listing comes into the system that is one of my listings, the system will run this and it'll automatically post it to my LinkedIn page. Now, as I alluded to a little bit, in talking about the post frequencies earlier, I can set a post frequency. Let's say I set two per day. So that would mean if I get four new listings in a day, that would be exciting. If I get four new listings at a day, the system would post two, because that brings it up to the limit. And then the other two would be queued, and they would post the following day. Now, in the case of LinkedIn, I can't manually create a LinkedIn post in here. So it's not cued the same way it would be for Facebook like I could go in and manually post the other two if I wanted.

Harley Wolfarth:

In LinkedIn case, it would just post the two and then the following day it would post the other two because that gets you up to that limit. Or down to one per day, it'll post up to whatever frequency I put here. Or if I leave it on unlimited, it'll post as many as I have, no matter what it is. So if I have one new listing, it'll post that. If I have 20 new listings, it'll post all 20. So that is how you set that up, or what that setting does.

Harley Wolfarth:

Now, the next thing you can do here is, you can select a post template. So our default template, and you can see I've got a few in here, our default one just looks like this and it fills in with the listing address and the city name. But I can select from my other templates, and you can see it just puts down there in the preview exactly what that'll look like. Or if I want to edit any of those templates, or create a new one, I can just click on edit. It brings up this interface where I can select create a new template, and I would just type that in. And I can use all these as variables that will fill in with either the listing, co-listing agent or the actual listing information, whatever I choose from here. Or I can go in and select from my existing templates, and I can modify those, and then I can save it, and that would give me just some new post templates.

Harley Wolfarth:

So what these are is just a text that goes along with the image and the URL. So it's going to post a URL to the listing detail page, in the case of a new listing post, that will bring along with it a picture of that listing from the listing detail page. So you have that big block like you are used to seeing for Facebook posts, but it will be accompanied by whatever this text is. So that's what the template really is. Now, the next thing you can do here is, I can click on open filter settings and now I have a set of filters. So what this allows me to do is, by default, that new listing post system is going to post all new listings that come on the market, that is mine. If I want to filter that down further, I can use these settings to say, "I only want to post my listings from certain locations, or in certain price ranges, or of certain types, to my social media." So this allows me to filter those down if I don't want all of my listings to post to social.

Harley Wolfarth:

Now, this can be particularly handy if you have, for example, multiple Facebook business pages that pertain to different markets, you could post all of your listings that come on the market in one market, to one page. And all of those listings that come onto the market in another market, to another page. So it allows you to have per page settings of what exactly you want to post. So all of the listing related posts have these filters. So not just new listings, but new open houses, things like that. They just allow you to fine tune which listings get posted, if that is something that you want to do, depending on how you're doing your social media marketing. So we'll go ahead and close that one out.

Harley Wolfarth:

So there you have it, that is how you would set up a new listing post, again, in this case, for LinkedIn. But again, they are exactly the same between LinkedIn and Facebook. So as we go down the line, you see the next one we have here is open houses. Now, this works exactly the same way, including the filters. The one difference is, I can post open houses for my listings even if I'm not the hosting agent. So by default, the system is looking not necessarily for open houses on my listings, but for open houses that I am hosting, based on the data we're getting from the MLS. And that'll fall back if there's no hosting agent specified, or if the MLS doesn't specify what agent is the hosting agent. The system will generally, automatically, pull back that you are the hosting agent and post those, if it's undefined. But that does depend on the MLS a little bit.

Harley Wolfarth:

What concerns you here is, if you are actively having other agents host your open houses, or host open houses for your listings, rather, and you want to make sure to post those as well as the ones that you're hosting yourself. Then you want to make sure that this box is checked. So that way, any new open house pops up on a listing that you are hosting, that one will get posted to your social media. And if another agent is hosting an open house on one of your listings and that pops up, even though you're not hosting it, as long as that box is checked, it will still get posted to your social media. So that is what that does.

Harley Wolfarth:

Now, moving on down the line, the next thing we have here are new coming soon listings. So if a new listing comes on the market with a status of coming soon, and that is one of your listings, this will post to those. New or updated listing videos. This is if you have a video attached to one of your listing and it changes, or if you attach a video to one of your listings. Now, this would be if you go to the manage listings page, click on the MLS ID. And we just recently, actually last week, I believe, did a video that covered this. But there you can add YouTube videos and Vimeo videos, things like that, to your listings. If you want this system to automatically make a post to your social media, in this case, LinkedIn, when you add a video or when you change that video, then you would turn this setting on. And then the other settings here, work exactly the same way as the other sections.

Harley Wolfarth:

And the next one, exactly the same as the others, but for a price reduction. And you can see here, any price reductions received within 48 hours of when Delta receives the new listing, will not be posted to Facebook. Now, that is because the new listings query, when this runs for new listings, is going to pick that up. So it'll be a while before it picks it up again as a price change. Other than that, this works in exactly the same way as the other listing posts. And then next, we have new sold listings. This would be if we are getting sold data, for you, from the MLS. That will depend, company by company, MLS by MLS, as to whether that data is available. But if we are getting it, you can turn this on and it will post your new sold listings as well.

Harley Wolfarth:

And that takes us into the non-listing related posts. So first off we have blog articles. This one is just reliant on a new blog article. So if you go into your blog, if you have a blog set up in the DeltaNet, and you create a new article and you have this turned on, that article will get posted to your LinkedIn page automatically. Also, if you are pulling in company blog articles, if that system is turned on for you so you're having the company blog articles post on your blog, this would pick those up as well. So if this was turned on and you were pulling those articles in, when the company posts a new article and it gets shared to your blog, then that'll get posted to your social media as well.

Harley Wolfarth:

One thing to point out there is that even though it is a company written article, it's being posted on your blog. So that link that goes on your social media, from this system, will link back to your blog, where they can view that article there, not the company blog. So that is something that is worth keeping in mind there. So have no fear in using this system, because even if it's a company article, it'll still lead the traffic back to your blog and your website. The next piece here are my customer for life articles. Now, this is the one that has a few special settings here. The way this system will work is, my customer for life articles are articles that we create in-house and add to the MCFL system. We create three of those every Thursday, so that's why this week here starts on Thursdays.

Harley Wolfarth:

So what you can do here is, you can define a post frequency, like the other systems, but then you can also define a day of week that it will post. So right now, this is set on unlimited. So what that means is, if this were turned on when we add new MCFL articles to the system, on Thursday, because there's no post limit, it will post all three of them that Thursday. Now, what I could do is, I could say, "Just post up to one per day." And then I could select some days here. The days that I have selected are the days that this system is allowed to post. And in all cases, it would just post up to the post limit. So what that means is, when we add three new articles, it will post one on Thursday, because that's the day we put them in, and it'll post up to the limit.

Harley Wolfarth:

So one article on Thursday. Friday, it's not allowed to post. But then Saturday it has two more articles in queue, so it will post up to the limit on Saturday as well, so it'll post one more article. Sunday, it's not allowed to post. Monday, it has one article left in queue, so it'll post that last article, again, up to the limit, on Monday. So that's how this system is set up to work. So if I were to set this on two, for example, what I could do is say, "I want to do Thursday and Sunday." So what it'll do is, post two articles on Thursday, because that's when we add them and it posts up to this limit. And then Friday and Saturday, it can't post. It has one article left in queue, because we created three. So then Sunday, it'll post that last article. And then next week it starts over again. So that is how this system is set up to work.

Harley Wolfarth:

Next here, we have customer reviews. The settings work exactly the same as the other ones. And customer reviews works out as a better example, usually, for that post frequency limit. There might be a day where, say, you have some testimonials you received from some third party platform and you're putting them in manually. So it's not unrealistic for you to put in, say, 20 at a time. If you don't want all 20 to post when you put them in, you could change this down to two per day, for example. Put in your 20 posts, and then it'll post two, the next day it'll post two more, and just run through your customer reviews posts that way, that way it's not just bombarding your page all at once.

Harley Wolfarth:

And the next piece we have here is the market watch system. So what this is doing is, it will post market watches whenever they're regenerated, it's getting these market watches from the market watches page in the DeltaNet. So if I go up here, the easiest way is, I can just type market and I can find my market watches in here, might be a little faster if I type market watch but there it is. So if I click on that, that would take me over to the market watch page, where I can create a market watch. And then I would set a frequency on that, and that's the frequency at which that report will be regenerated. So every time that report is generated, the system will pick it up if this is turned on and it will post that through the social media. Now, we do have some other videos that get really in depth on setting up those market watches and setting them to post on social media, so I won't get too deep into that here. But this is how you would turn that system on.

Harley Wolfarth:

So like the other post types, you would switch it to on, set your frequency to the maximum number you want it to be able to post per day. So if, for example, you had 10 market watches set up and they were all regenerating on the same day, you might want to have that limit in there. But other than that, templates work exactly the same way and that is how you would have it automatically post those. And now, the last piece you have here is pre-announced listing.

Harley Wolfarth:

So if you are using the pre-announced listing system, what that allows you to do is, go into the system before you put a listing in the MLS. Let's say you have a listing that's about to go on the market, or that you believe will go on the market, you can create it as a pre-announced listing through that system. And we do have other videos that go through that in detail. But what this will do is, when you do create a listing that way, you can have that automatically post to social media as well, in addition to all of the things that it does. And again, this one is a listing based post, so it does have those filter settings that let you narrow it down to listings that match specific criteria, if you want to.

Harley Wolfarth:

So there you have it. Now, the last thing we have here, on this page, these are just a few examples of the different kinds of posts, or what the posts will look like, as made by the LinkedIn post system. So if we take a look here, this little line of text right here at the top is basically what that template is. And then below that you have the picture, the link to the article itself. So it gives you a little better idea of what those templates actually do, and what those posts will look like.

Harley Wolfarth:

So there you have it. So once you have the settings put together the way you want, you can just click save preferences, and those will save to just your LinkedIn, or just pertain to your LinkedIn, I should say, your LinkedIn connection. Unless you change this and you want it to apply to multiple pages. If you have multiple Facebook business pages, you can select all of those here. Or you can just select specific ones if you want, that way you can apply these settings to all those at once. So there you have it, that is the LinkedIn connector, or the LinkedIn piece of the social media connector, along with some bits and pieces about the Facebook connector, because they're so, finally, interwoven. So, as always, thanks a lot for joining me. If you have any questions, concerns, feel free to send an email into support@deltagroup.com. Or give us a call and we'll be happy to walk you through whatever you need. So thanks a lot for joining me, and we will see you again next week.

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